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Microsoft rejiggers EU browser ballot after complaints

Random choices now random

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Microsoft has updated the algorithm used to generate the browser ballot screen it's pushing out to certain Windows users in the European Union, after some complained that the ostensibly random ballot was far from random.

As part of a deal with the European Commission, which was investigating antitrust complaints against the company, Redmond is now asking EU Windows users which browser they'd prefer. The new ballot screen began appearing around March 1, and soon afterwards IBM's Rob Weir - a longtime Microsoft critic - complained that the screen was favoring some browsers over others.

But over the weekend, after some retesting, Weir announced that Microsoft had updated its algorithm and that the screen was producing truly random choices. In a statement tossed to The Reg, Microsoft acknowledges the change.

"We can confirm that we made a change to the random icon order algorithm in the browser choice screen for Europe," reads the canned statement from Kevin Kutz, director of public affairs for Microsoft. "We are confident the algorithm change will be an improvement. As always, we are grateful for the feedback we get from developers, and we thank those who commented on the topic and suggested changes."

The company did not immediately respond to our questions about when exactly the change was rolled out and whether the change was made in response to criticism from the likes of Weir. In his latest blog post, Weir merely says that the change happened sometime last week.

Weir's testing of the original algorithm showed that Chrome was more likely to receive the first spot on the ballot, to the far left, and that Internet Explorer was far more likely to receive the fifth and last spot on the far right.

Microsoft is pushing the ballot screen out to users via Windows Update. It appears on machines where Internet Explorer is the default browser. The EC's investigation was sparked after browser maker Opera complained that Microsoft was unfairly bundling Internet Explorer with its market-dominating desktop operating system. ®

Update

Microsoft has confirmed that the change went out "last week", but did not get more specific.

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Statistics

You're right, for each *individual* user it would not matter. However, it is known that human beings (as a group) favour certain physical locations. If you don't believe me, do a little research at your local supermarket as to which products are placed where on the shelves (and there's courses available on it). Real eye opener, so to speak.

So yes - once you start dealing with masses of people, the actual placement of each option on the screen becomes *very* relevant.

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Oi, dickhead!

None of anybody's taxes are being spent on this. Actually as the Commission fined Microsoft for their anti-competitive behaviour, we all made money on the thing.

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Or...

Maybe you will stop getting calls from friends and family that installed the default half arsed browser/attack vector because they 'clicked on something' and got pwned.... again.

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