Feeds

Google says desktop PC is three years from 'irrelevance'

'We succeed because we celebrate failure'

Designing a Defense for Mobile Applications

Google's European sales chief says that desktop PCs will be "irrelevant" in three years.

This week, as reported by Silicon Republic, Google Europe boss John Herlihy told a "baffled" conference audience that very soon the smartphone will completely eclipse the desktop. "In three years time, desktops will be irrelevant," he said. "In Japan, most research is done today on smart phones, not PCs."

Like Eric Schmidt at last month's Mobile World Conference in Barcelona, Herlihy was trying to say that Google's number one concern is now the mobile market. "Mobile makes the world’s information universally accessible. Because there’s more information and because it will be hard to sift through it all, that’s why search will become more and more important. This will create new opportunities for new entrepreneurs to create new business models – ubiquity first, revenue later.”

But Eric Schmidt did not say that the desktop PC would be irrelevant in three years.

He did say that Google doesn't want to turn wireless carriers into dumb pipes - which is arguably more ridiculous. Google's one great achievement over the past few years is its carefully executed plan to loosen the carriers' vice-grip on their networks. This certainly benefits Google - but it also benefits Joe Netizen.

With his speech in Dublin, Herlihy went on to discuss what he sees as the reasons for Google's "business success". In his mind, Google succeeds because of its "relentless brutality and execution," its determination to hire the best people, and its decision to "celebrate failure".

"Here’s an analogy – the Roman legions used to send out scouts in different directions," he said. "If a scout didn’t return, the army didn’t head in that direction. We seek feedback at every opportunity on something – we either kill it, adjust it or redeploy resources.

"When we build something we strive for ubiquity in usage and adoption. That helps us understand how customers react and then we build a revenue model."

Of course, you could argue that Google has built only one successful revenue model - selling online ads against keywords - and that it has spent the rest of its time trying to shoehorn the same model into as many new services as it can. But it's much more fun to chuckle at the desktop PC bit. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.