Feeds

E-book buyers favour iPad over Kindle and co.

Owners wished they'd waited for the Apple offering

Reducing security risks from open source software

Punters out to buy an e-book reader seem set on Apple's iPad, a survey of 3171 US consumers has revealed.

According to market watcher ChangeWave Research, 40 per cent of folk planning to buy an e-book reader in the next three months said they'll go for the iPad.

Amazon's Kindle was the second most popular device, selected by 28 per cent of would-be e-book reader buyers. Poor old Sony, which has been offering its Reader range longer than either Amazon or Apple, was favoured by a mere one per cent of potential buyers.

Bookseller Barnes & Noble's device, the Nook, got the thumbs-up from six per cent of people who plan to purchase a digital reading device, ChangeWave said.

That said, some 25 per cent of such folk said they had yet to make up their minds, so there's plenty for the vendors to play for.

But Apple seems likely to grab the lion's share of the undecided. More than a quarter - 27 per cent - of consumers who already own an e-book reader said they would have bought an iPad had it been available at the time of their purchase. Only 45 per cent said they would buy the same device that they already own had the iPad been on sale.

Many potential iPad owners are keen not to appear to be part of the customary fanboy rush of Apple early adopters. Only six per cent of respondents who said they'll buy the gadget claimed they will do so in its first week on sale. Ten per cent said they'll wait two to four weeks, while 23 per cent said they may wait up to six months before making a purchase.

Web browsing, email and e-book reading are the top three favoured applications, chosen by 68 per cent, 44 per cent and 37 per cent of potential iPad buyers, respectively. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.