Feeds

E-book buyers favour iPad over Kindle and co.

Owners wished they'd waited for the Apple offering

SANS - Survey on application security programs

Punters out to buy an e-book reader seem set on Apple's iPad, a survey of 3171 US consumers has revealed.

According to market watcher ChangeWave Research, 40 per cent of folk planning to buy an e-book reader in the next three months said they'll go for the iPad.

Amazon's Kindle was the second most popular device, selected by 28 per cent of would-be e-book reader buyers. Poor old Sony, which has been offering its Reader range longer than either Amazon or Apple, was favoured by a mere one per cent of potential buyers.

Bookseller Barnes & Noble's device, the Nook, got the thumbs-up from six per cent of people who plan to purchase a digital reading device, ChangeWave said.

That said, some 25 per cent of such folk said they had yet to make up their minds, so there's plenty for the vendors to play for.

But Apple seems likely to grab the lion's share of the undecided. More than a quarter - 27 per cent - of consumers who already own an e-book reader said they would have bought an iPad had it been available at the time of their purchase. Only 45 per cent said they would buy the same device that they already own had the iPad been on sale.

Many potential iPad owners are keen not to appear to be part of the customary fanboy rush of Apple early adopters. Only six per cent of respondents who said they'll buy the gadget claimed they will do so in its first week on sale. Ten per cent said they'll wait two to four weeks, while 23 per cent said they may wait up to six months before making a purchase.

Web browsing, email and e-book reading are the top three favoured applications, chosen by 68 per cent, 44 per cent and 37 per cent of potential iPad buyers, respectively. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.