Feeds

PR outfit trumpets NHS deaths 'crisis management'

Killer bacteria outbreak? We can control the media!

Seven Steps to Software Security

Here's a top tip for NHS hospitals which find themselves in the awkward position of having a load of dead patients lying about as a result of Clostridium difficile infection: call Freshwater PR who can prevent the resulting press kicking proving fatal to your good name.

As proof, try Freshwater's self-congratulatory trumpet regarding the case of Stoke Mandeville Hospital:

Crisis management

A new virulent form of Clostridium difficile infection was responsible for the deaths of 12 patients at Stoke Mandeville Hospital. The outbreak attracted widespread media interest and prompted Health Secretary Patricia Hewitt to call for an external inquiry by the Healthcare Commission.

The communication challenge

Freshwater Healthcare (formerly CLEAR) was asked by Buckinghamshire Hospitals NHS Trust to help it prepare for the publication of the Healthcare Commission’s highly critical report. The challenge was clear - manage and control the local and national media on the day of publication.

The Freshwater Healthcare solution

Freshwater developed and implemented a water-tight crisis management strategy that focused on highlighting the hospital’s vastly improved infection control measures and significant reductions in infection rates. It ensured that the hospital was fully prepared for the anticipated surge of media and government attention by: establishing the facts – both at the time of the outbreak and at the present date, developing clear, consistent key messages and producing a range of media materials, ensuring board members were fully briefed and media training trust spokepeople. It also organised a press conference and provided 24-hour support throughout the entire period.

Freshwater concludes:

Freshwater Healthcare was able to restrict negative publicity to a 24-hour news cycle. This was despite the fact that the Healthcare Commission inquiry found that 334 patients had acquired CDI while in hospital and that 33 had died from the infection.

Well done, really. ®

Seven Steps to Software Security

More from The Register

next story
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.