Feeds

PR outfit trumpets NHS deaths 'crisis management'

Killer bacteria outbreak? We can control the media!

Internet Security Threat Report 2014

Here's a top tip for NHS hospitals which find themselves in the awkward position of having a load of dead patients lying about as a result of Clostridium difficile infection: call Freshwater PR who can prevent the resulting press kicking proving fatal to your good name.

As proof, try Freshwater's self-congratulatory trumpet regarding the case of Stoke Mandeville Hospital:

Crisis management

A new virulent form of Clostridium difficile infection was responsible for the deaths of 12 patients at Stoke Mandeville Hospital. The outbreak attracted widespread media interest and prompted Health Secretary Patricia Hewitt to call for an external inquiry by the Healthcare Commission.

The communication challenge

Freshwater Healthcare (formerly CLEAR) was asked by Buckinghamshire Hospitals NHS Trust to help it prepare for the publication of the Healthcare Commission’s highly critical report. The challenge was clear - manage and control the local and national media on the day of publication.

The Freshwater Healthcare solution

Freshwater developed and implemented a water-tight crisis management strategy that focused on highlighting the hospital’s vastly improved infection control measures and significant reductions in infection rates. It ensured that the hospital was fully prepared for the anticipated surge of media and government attention by: establishing the facts – both at the time of the outbreak and at the present date, developing clear, consistent key messages and producing a range of media materials, ensuring board members were fully briefed and media training trust spokepeople. It also organised a press conference and provided 24-hour support throughout the entire period.

Freshwater concludes:

Freshwater Healthcare was able to restrict negative publicity to a 24-hour news cycle. This was despite the fact that the Healthcare Commission inquiry found that 334 patients had acquired CDI while in hospital and that 33 had died from the infection.

Well done, really. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
ePassport to Transnistria: NEXTIFYING the Nation State with BONG
Hey the Man, you can't geoblock distributed democracy
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Trolls have DARK TETRAD of personality defects, say trickcyclists
Think psychopathy and BDSM dungeons, not desktops
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.