Feeds

Asus will hit e-pad market this year

The iPad? That's the big iPhone, yeah?

Top 5 reasons to deploy VMware with Tegile

Asus is working on multiple e-pad type devices which it hopes will exploit the shortcomings of Apple's iPad when they hit the market this year.

Eric Chen, corporate vice president systems business group at the Taiwanese portables specialist, told El Reg that many people had described Apple's product du jour as "one big screen iPhone."

He said that Apple was one of the "most respected companies," but he didn't think that the iPad would necessarily be the dominant product the iPhone had become.

"This is something we can improve," he claimed. "We will have similar products. We have a couple of projects under way."

Chen refused to detail exactly what weak points he thought Asus could capitalise on. But he said he expected that the firm would target different models at different applications and business and channel models: "We need to respect customers choices."

Obvious markets might be the logistics or medical or pharmaceutical industry, he said, but this was something Asus could not tackle on its own. Rather it would make sense to partner with apps vendors in such markets: "It's a solution space."

What was clear, he said, was that the company planned to capitalise on the buzz created by Apple with its own iPad debut - whatever the product's shortcomings - and to hit the market with an Asus e-pad (or whatever the firm chooses to call its product) within the year.

"It should be this year, that makes sense," said Chen. "Over a year and people forget." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
All aboard the Poo Bus! Ding ding, route Number Two departing
Only another three days of pooing and I can have a ride!
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.