Feeds

iPhone ego clash costs Flash at Virgin America

HTML for all

High performance access to file storage

Updated Update: This story has been updated to show that although Virgin American is not using Flash on its home page, it is using Flash elsewhere on its site

As Silicon Valley titans Apple and Adobe System deck it out over the weakness of Flash, one Valley-based outfit has put Adobe's Flash in its place - and that place isn't necessarily online

Start-up airline Virgin America has decided HTML is "good enough" for animating online content on the home page of its brand-new website, which went live Monday, dumping Flash

It's a move that does more than just show what happens to customers when there's a clash of tech-industry egos.

It illustrates the options customers have between picking the closed Flash - or Silverlight from Microsoft - and open technologies such as HTML to serve content to a new generation of mobile computing devices.

Virgin America's Ravi Simhambhatla, photo: Gavin Clarke

Simhambhatla: iPhone, and other mobile, users welcome

Virgin picked HTML to give users of iPhones and other mobiles the option in the future of checking in through their phone. The battle between Adobe and Apple has seen Flash deliberately excluded from the Jesus Phone.

Chief information officer (CTO) Ravi Simhambhatla told The Reg: "I don't want to cater to one hardware or one software platform one way to another, and Flash eliminates iPhone users. This year is going to be the year of the mobile [for Virgin]."

Simhambhatla hopes to let passengers check in with their phone at places like San Francisco International Airport during the second-half of the year. Virgin will issue an electronic boarding pass that you'll show security workers on your phone's screen. The only thing holding this up is approval by the Transportation Security Administration that runs security at airports in the US.

Virgin - based down the road from Apple and Adobe in Burlingame, California - picked HTML for a site that brings in more than 70 per cent of the airline's $100m in quarterly revenue.

It's turned to HTML for a site it calls its "crown jewels" to give potential passengers a smooth online experience, with sliding animations and fancy Web-2.0-drop-down menus. The existing site was less than three years old.

Virgin anticipates moving this new site to HTML 5, once it's cleared standards ratification at the World Wide Web Consortium (W3C)

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.