Feeds

iPhone ego clash costs Flash at Virgin America

HTML for all

Choosing a cloud hosting partner with confidence

Updated Update: This story has been updated to show that although Virgin American is not using Flash on its home page, it is using Flash elsewhere on its site

As Silicon Valley titans Apple and Adobe System deck it out over the weakness of Flash, one Valley-based outfit has put Adobe's Flash in its place - and that place isn't necessarily online

Start-up airline Virgin America has decided HTML is "good enough" for animating online content on the home page of its brand-new website, which went live Monday, dumping Flash

It's a move that does more than just show what happens to customers when there's a clash of tech-industry egos.

It illustrates the options customers have between picking the closed Flash - or Silverlight from Microsoft - and open technologies such as HTML to serve content to a new generation of mobile computing devices.

Virgin America's Ravi Simhambhatla, photo: Gavin Clarke

Simhambhatla: iPhone, and other mobile, users welcome

Virgin picked HTML to give users of iPhones and other mobiles the option in the future of checking in through their phone. The battle between Adobe and Apple has seen Flash deliberately excluded from the Jesus Phone.

Chief information officer (CTO) Ravi Simhambhatla told The Reg: "I don't want to cater to one hardware or one software platform one way to another, and Flash eliminates iPhone users. This year is going to be the year of the mobile [for Virgin]."

Simhambhatla hopes to let passengers check in with their phone at places like San Francisco International Airport during the second-half of the year. Virgin will issue an electronic boarding pass that you'll show security workers on your phone's screen. The only thing holding this up is approval by the Transportation Security Administration that runs security at airports in the US.

Virgin - based down the road from Apple and Adobe in Burlingame, California - picked HTML for a site that brings in more than 70 per cent of the airline's $100m in quarterly revenue.

It's turned to HTML for a site it calls its "crown jewels" to give potential passengers a smooth online experience, with sliding animations and fancy Web-2.0-drop-down menus. The existing site was less than three years old.

Virgin anticipates moving this new site to HTML 5, once it's cleared standards ratification at the World Wide Web Consortium (W3C)

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Nexus 7 fandroids tell of salty taste after sucking on Google's Lollipop
Web giant looking into why version 5.0 of Android is crippling older slabs
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.