Feeds

Asus goes small on aluminium, big on Bamboo

Shows off latest models, and latest models

Boost IT visibility and business value

Cebit Asus showcased its fourth generation Eee at Cebit today, along with its bamboo-cased business laptops and a series of gaming laptops with two of everything.

The Taiwanese motherboard maker turned netbook evangelist brought its usual unique approach to launching technology, with a German model type walking its latest offerings around a conference room.

Asus chairman Jonney Shih unveiled its fourth generation Eee PC, the 1018P, which he described as the ultimate thin and light device. The 1018P has an aluminium case wrapped around an Intel Atom processor.

Shih also waxed lyrical about the properties of bamboo as a packaging material, pointing out that it could stand higher pressure than steel, and even some alloys.

Its looks were a selling point too, he insisted, as the obligatory Asus girl delivered the latest U Series Bamboo notebook to the state.

"The most beautiful girl, with the most beautiful of bamboo solutions," he enthused.

The firm also showcased gaming PCs, including the G73 laptop, which the firm says is inspired by stealth fighters. Shih said the device had "a dual fan system in the backside so you feel very cool."

Shih also showed off a high end gaming system, the ARES, packing two Radeon HD5870s.

Not shown at today's press conference but being shown on the floor at the show is the firm's ereader, a nine inch screen device which Asus says can serve up 20 400-page novels on a single charge. ®

The essential guide to IT transformation

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.