Feeds

Pocketgear, Handango join to create app store giant

Only Apple and Google now tower over new merged beast

Top 5 reasons to deploy VMware with Tegile

Independent application stores are usually overshadowed by the vendor-owned ones, but two of them have merged to create a mobile storefront that is larger than any of them, except the Apple App Store and Android Market.

PocketGear has acquired Handango, forming a combined content marketplace with more than 140,000 premium and free titles for Android, BlackBerry, Windows Mobile, Symbian and Palm.

Financial details of the deal were not disclosed. The new company will continue to operate under the PocketGear brand, with its CEO Jud Bowman retaining the top job, while Handango CEO Alex Bloom becomes COO. Handango will join the PocketGear network of direct-to-consumer app storefronts, which also includes SymbianGear.com, AndroidGear.com, RIMGear.com, Smartphone.net and PalmGear.com. The company also supports more than 1,000 developers in selling their software directly from their own web sites.

PocketGear says the two firms have generated more than $400m in mobile application revenues to date, reaching customers in more than 175 countries on over 2,000 mobile device models. Combined, they will have greater scale and will target those carriers and phonemakers that do not want to invest in creating and running their own stores - also a target market for white label services from vendors such as Ericsson, Alcatel-Lucent and Qualcomm Plaza.

Currently, PocketGear provides the platform behind 40 storefronts, including shops run by Samsung, LG, Sony Ericsson, RIM, Microsoft and three of the four top US cellcos (not Sprint). The company says it can help operators avoid being dumb pipes by offering them a revenue sharing model.

PocketGear was spun out of Motricity, where both Bloom and Bowman previously worked. Bowman co-founded Motricity and led the acquisition of PocketGear from its parent company in June 2008.

Copyright © 2010, Wireless Watch

Wireless Watch is published by Rethink Research, a London-based IT publishing and consulting firm. This weekly newsletter delivers in-depth analysis and market research of mobile and wireless for business. Subscription details are here.

Beginner's guide to SSL certificates

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.