Feeds

Ofcom probes TV climate porn

But too late to save Drowning Dog

Top 5 reasons to deploy VMware with Tegile

Ofcom is to investigate the Government's notoriously emotive 'Drowning Dog' prime time TV advertisements. Ad industry self-regulator the ASA is already conducting its own investigation of the 'climate porn' campaign.

The taxpayer-funded advertisement features a father reading a bedtime story to his young daughter. The picture book comes to life, with a Carbon Monster engulfing a town; many cartoon animals are swept away in the resulting floods - which are the result of humans keeping the heating on and driving cars, the advertisement says.

Ofcom received over 700 complaints, many of which argued it was political advertising. Even global warming advocates found it distasteful, while the Taxpayer Alliance doubted that the ad would ever have been broadcast if had been produced by an independent pressure group.

The Department of Energy and Climate Change spent £6m on the ads, which may have badly misjudged the mood of the public. The advertisements were drawn up before the release of the 'Climategate' emails, the failure of the COP15 summit, a succession of climate science-'gates' and the worst winter in years. An Ipsos Mori poll, taken at the end of January, has shown a sharp rise in people who believe Global Warming is exaggerated, and a drop in people who believe humans are responsible for it.

"Climate change scepticism is in vogue at last," reckons one pundit.®

Beginner's guide to SSL certificates

More from The Register

next story
PORTAL TO ELSEWHERE scried in small galaxy far, far away
Supermassive black hole dominates titchy star formation
Boffins say they've got Lithium batteries the wrong way around
Surprises at the nano-scale mean our ideas about how they charge could be all wrong
Edge Research Lab to tackle chilly LOHAN's final test flight
Our US allies to probe potential Vulture 2 servo freeze
Europe prepares to INVADE comet: Rosetta landing site chosen
No word yet on whether backup site is labelled 'K'
Cracked it - Vulture 2 power podule fires servos for 4 HOURS
Pixhawk avionics juice issue sorted, onwards to Spaceport America
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.