Feeds

Apple strips top shelf, leaves corporate smut in place

It ain't dirty if it's big business

Top three mobile application threats

Apple has had a busy night pulling minor publishers' naughty applications from the iTunes store, leaving porn as the preserve of big business only.

It's been six months since Apple started letting scantily-clad women into the iTunes store, and apparently females around the world are up in arms against girls performing degrading acts such as cleaning windows in their lingerie, or posing in swimsuits.

Unless, that is, they are part of the Sports Illustrated Swimsuit Edition - that's fine with Apple as Sports Illustrated is "a well-known company with previously published material".

Apple also reckons that parents are upset their progeny are getting access to nearly-naked women, despite the age ratings now used in the iTunes store.

But again, only where an unrecognised brand is being used: at the time of writing Playboy and Playgirl applications are still up, but those displaying the talents of Sunny Leone and Aria Giovanni have gone, despite all four applications coming from the same developer (Grindhouse).

Playboy on the left, Aria on the right

On the left, perfectly legitimate entertainment, on the right, filth

The New York Times questioned Philip Schiller, Apple's product marketing chief, about the Sports Illustrated application, and was told: "The difference is this is a well-known company with previously published material available broadly in a well-accepted format."

Apple, of course, wants to keep its brand pristine, and the NYT points out that Apple's forthcoming iPad has educational aspirations which aren't going to be helped by having a huge quantity of titillation fodder in the application store.

But for the developers this is rough - we might snigger at those pushing low-grade porn apps but they've still got mortgages to pay and kids to feed. The six months in which such applications have been allowed was long enough to convince them that they had a viable business, only to have the rug pulled out from under them because Apple had an attack of commercially-motivated conscience. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.