Feeds

Apple opens the iPhone to lotteries

iLostItAll

The Essential Guide to IT Transformation

Apple has modified the iPhone SDK terms to allow lottery-style applications, so now you can lose your shirt from anywhere.

Until now lottery addicts have been limited to applications that listed the winning numbers, or been forced to run up the browser to buy themselves a piece of the dream, but now lotteries and sweepstakes can be embedded in the application itself thanks to a change in the iPhone SDK.

The new rule is unambiguous:

"3.3.17 Your Application may include promotional sweepstake or contest functionality provided that You are the sole sponsor of the promotion and that You and Your Application comply with any applicable laws"

The only limitation is that developers must "clearly state in binding official rules for each promotion that Apple is not a sponsor of, or responsible for conducting, the promotion". Which seems fair enough.

So we could see a deluge of such applications, and indeed the first one, called "KaChing Button" is already in the Application Store and offering $1000 a day to someone selected randomly from those who download the app and press the big, red, button which comprises the application's only functionality (other than the accompanying sound effect).

Making the noise of a cash register is probably marginally less annoying than a farting noise, and the potential to win a grand is significantly motivating, but we´ll be waiting to see what other applications turn up in the iTunes store now that Apple has loosened the rules. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.