Feeds

Apple opens the iPhone to lotteries

iLostItAll

High performance access to file storage

Apple has modified the iPhone SDK terms to allow lottery-style applications, so now you can lose your shirt from anywhere.

Until now lottery addicts have been limited to applications that listed the winning numbers, or been forced to run up the browser to buy themselves a piece of the dream, but now lotteries and sweepstakes can be embedded in the application itself thanks to a change in the iPhone SDK.

The new rule is unambiguous:

"3.3.17 Your Application may include promotional sweepstake or contest functionality provided that You are the sole sponsor of the promotion and that You and Your Application comply with any applicable laws"

The only limitation is that developers must "clearly state in binding official rules for each promotion that Apple is not a sponsor of, or responsible for conducting, the promotion". Which seems fair enough.

So we could see a deluge of such applications, and indeed the first one, called "KaChing Button" is already in the Application Store and offering $1000 a day to someone selected randomly from those who download the app and press the big, red, button which comprises the application's only functionality (other than the accompanying sound effect).

Making the noise of a cash register is probably marginally less annoying than a farting noise, and the potential to win a grand is significantly motivating, but we´ll be waiting to see what other applications turn up in the iTunes store now that Apple has loosened the rules. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.