Feeds

Sony coughs to PS3 stock shortfall

Demand too high, spins console giant

The essential guide to IT transformation

Sony has admitted it is not shipping enough PlayStation 3 consoles into the UK.

The company told the trade paper MCV today that it is experiencing PS3 "stock issues". Sony UK Sales Director Mark Howsen said: "We are doing our best to address these issues and hope to catch up in the next few weeks."

The shortages - which Sony says are particularly hitting the 120GB PS3 Slim - affect the US too. The company's US wing said earlier this week that would-be buyers can "expect tight inventory in the coming months" - 'sold out' signs in shops, in other words.

Howsen paints the shortages as a sign of strong demand for the console - 20 per cent higher than Sony had forecast.

And it does Sony no harm to keep eager buyers unsatisfied. It helps sell the consoles it is feeding into the UK: if it's sold out, it must be popular; if it's popular, it must be worth having, some punters assume.

But too many 'sold out' signs, on shelves for too long, will eventually irritate buyers to the point that that the give up - and Microsoft's Xbox 360 takes the sale. Sony doesn't want that, especially with the arrival of the latest title in the Final Fantasy franchise, FF XIII, less than a month from release. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Will It Blend? Maybe. BlackBerry’s secret comeback weapon
The Desktop PIM buddy: A 1990s idea finally done right?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?