Feeds

Sony coughs to PS3 stock shortfall

Demand too high, spins console giant

Top 5 reasons to deploy VMware with Tegile

Sony has admitted it is not shipping enough PlayStation 3 consoles into the UK.

The company told the trade paper MCV today that it is experiencing PS3 "stock issues". Sony UK Sales Director Mark Howsen said: "We are doing our best to address these issues and hope to catch up in the next few weeks."

The shortages - which Sony says are particularly hitting the 120GB PS3 Slim - affect the US too. The company's US wing said earlier this week that would-be buyers can "expect tight inventory in the coming months" - 'sold out' signs in shops, in other words.

Howsen paints the shortages as a sign of strong demand for the console - 20 per cent higher than Sony had forecast.

And it does Sony no harm to keep eager buyers unsatisfied. It helps sell the consoles it is feeding into the UK: if it's sold out, it must be popular; if it's popular, it must be worth having, some punters assume.

But too many 'sold out' signs, on shelves for too long, will eventually irritate buyers to the point that that the give up - and Microsoft's Xbox 360 takes the sale. Sony doesn't want that, especially with the arrival of the latest title in the Final Fantasy franchise, FF XIII, less than a month from release. ®

Remote control for virtualized desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.