Feeds

Mobile industry still bickering over apps

All agreed that Apple is not the only fruit

Internet Security Threat Report 2014

MWC Comment The GSMA would like you to know that its not just Apple who can sell applications. It's just that no-one can agree how to go about it.

The unofficial slogan in Barcelona this year is "democratising the smart phone", creating an ecosystem that allows poor people to spend money on applications that make farting noises too. Everyone agrees this is the way to make money, but with so many vested interests in play it's not going to happen any time soon.

Today's keynote address, on the subject of Mobile Applications, was a typical example - first the audiences was forced to watch "Subo" - just in case we hadn't realised that YouTube was quite popular these days. Then the GSMA, representing mobile operators, stood up and said that if only all the operators would adopt its One API then applications could be created that interact with operator services and work on multiple operators, which is, apparently, what customers want.

Then Samsung took the stage to explain that Bada is the solution to the problem: once everyone is using a Bada phone (only available from Samsung) they'll be able to download applications from the "Samsung Apps" service (already operating in 50 countries) and subscribe to Samsung services. Almost as though someone has been taking notes from Apple's business plan.

Then Telstra came along and told us it sees itself as a shopping centre, not a shop - hosting other application stores and making money by charging those application stores for prominent placement, identity aggregation and access to the operator's billing system. That all sounds good, assuming that the application stores aren't arrogant enough to believe they can go it alone - building their own relationship with the customers in the way that Apple has, and Samsung intends.

The WAC (Wholesale Applications Community) got mentioned, briefly, but with so few details announced no one was prepared to guess what impact it will have, though everyone seemed to think it was a good idea. In theory.

Everyone wants to expand sales, both on more platforms and to more people, but everyone has a very different ideas about how to achieve that and most of them are so busy expounding their own opinions that usable standards are still a very long way off.

Apples might not be the only fruit, but they are still the best tasting. ®

Beginner's guide to SSL certificates

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.