Feeds

Watchdog takes hard line on 'adult film xtras' ad

No money shot for smut wannabe, ASA rules

The essential guide to IT transformation

The Advertising Standards Authority has ruled that an advert for "adult movie xtras" was not strictly honest in offering wannabe porn studs a substantial money shot.

The ad, in an unnamed men's magazine, read: "Act out your fantasies on film, Earn Big Bucks. Adult movie xtras needed now! Call 08714 XXXXXX or 08714 XXXXXX www.xtreme-red.com".

One disappointed punter "answered the ad and paid several thousand pounds up front". He referred the matter to the ASA on the grounds that "the ad did not make clear that obtaining work through the advertisers would involve significant financial outlay", and "he did not believe the advertised work was available, as he had never been given the precise details of when and where shoots would take place".

The ASA threw down the gauntlet, challenging that the ad "did not set out Xtreme Red's full name and contact details and the fact that it was an employment agency, as required by the Code", and "whether the charge for the premium rate numbers should have been included in the ad".

In response to the complainant's two gripes, Xtreme Red insisted he "was made fully aware that there was no guarantee of work through them and that they could not at any time guarantee him that any production companies would necessarily select him".

The company added that "the complainant had not made any payments on the promise of work, but for marketing and advertising on their website".

Regarding the ASA's two charges, Xtreme Red did not comment on the first, but promised it would "ensure call costs were detailed in any future advertisements".

The watchdog ruled the ad offside on a raft of CAP code breaches (details here) - clauses 3.1 (Misleading advertising) 6.1 (Honesty), 7.1 and 7.2 (Truthfulness) and 52.2 (Employment and business opportunities) - and ordered that it "must not appear again in its current form". ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.