Feeds

Sony backs away from OLED TV future

More money in 3D, LED TVs

3 Big data security analytics techniques

Sony is to exit the OLED TV market in Japan, almost two years after the launch of its ground-breaking 11in Xel-1 telly.

The move, reported by Reuters, will see Sony continue to sell OLED TVs in Japan until stocks run down.

However, a spokesman insisted the company will continue to offer the tellies in Europe and the US, bankrolling the technology's development for these markets. He also indicated the company could return to the Japanese market.

Sony Xel-1

Sony's Xel-1: no longer big in Japan

But not for some time we suspect. OLED was widely seen as the successor to LCD. But the emergence of LED array backlight technology has extended the lifespan of LCD technology and further developments could improve LCD picture quality further, narrowing the gap with OLED each time.

More to the point perhaps, the consumer electronics industry has rallied behind 3D TV, and it makes sense to pitch this to punters in the near term as a premium telly technology rather that one that's not yet ready to match LCD on screen size and certainly not on price.

In August 2009, an insider claimed Sony's efforts to create large OLED TVs had stalled.

Sony's Xel-1 may have been very small, but it was bloody expensive. Buy a Xel-1 from Sony today and it will set you back two pence less than £3500.

At that price, we're not surprised Sony may have shifted no more than 2000 of these sets worldwide. That's what market watcher DisplaySearch reckons - Sony isn't saying.

In November 2009, LG said big-screen OLED TVs won't debut until 2012 - and it'll still take seven years for OLED prices to fall to current LCD levels. ®

Top three mobile application threats

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
Intel sees 'signs of improvement in the PC business' but earnings remain 'Meh...'
Prospects for the future, however, please Wall Street money men
What's a right pain in the ASCII for IBM? Its own leech-like hardware biz
Keep your eyes on our cloud while we remove this pesky thing, say execs
Oracle's Larry Ellison has the MOST MASSIVE PACKAGE IN PUBLIC
Billionaire IT baron earns twice as much as the next in line, Disney chief Bob Iger
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.