Feeds

Sony backs away from OLED TV future

More money in 3D, LED TVs

Choosing a cloud hosting partner with confidence

Sony is to exit the OLED TV market in Japan, almost two years after the launch of its ground-breaking 11in Xel-1 telly.

The move, reported by Reuters, will see Sony continue to sell OLED TVs in Japan until stocks run down.

However, a spokesman insisted the company will continue to offer the tellies in Europe and the US, bankrolling the technology's development for these markets. He also indicated the company could return to the Japanese market.

Sony Xel-1

Sony's Xel-1: no longer big in Japan

But not for some time we suspect. OLED was widely seen as the successor to LCD. But the emergence of LED array backlight technology has extended the lifespan of LCD technology and further developments could improve LCD picture quality further, narrowing the gap with OLED each time.

More to the point perhaps, the consumer electronics industry has rallied behind 3D TV, and it makes sense to pitch this to punters in the near term as a premium telly technology rather that one that's not yet ready to match LCD on screen size and certainly not on price.

In August 2009, an insider claimed Sony's efforts to create large OLED TVs had stalled.

Sony's Xel-1 may have been very small, but it was bloody expensive. Buy a Xel-1 from Sony today and it will set you back two pence less than £3500.

At that price, we're not surprised Sony may have shifted no more than 2000 of these sets worldwide. That's what market watcher DisplaySearch reckons - Sony isn't saying.

In November 2009, LG said big-screen OLED TVs won't debut until 2012 - and it'll still take seven years for OLED prices to fall to current LCD levels. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.