Feeds

Sony backs away from OLED TV future

More money in 3D, LED TVs

Security for virtualized datacentres

Sony is to exit the OLED TV market in Japan, almost two years after the launch of its ground-breaking 11in Xel-1 telly.

The move, reported by Reuters, will see Sony continue to sell OLED TVs in Japan until stocks run down.

However, a spokesman insisted the company will continue to offer the tellies in Europe and the US, bankrolling the technology's development for these markets. He also indicated the company could return to the Japanese market.

Sony Xel-1

Sony's Xel-1: no longer big in Japan

But not for some time we suspect. OLED was widely seen as the successor to LCD. But the emergence of LED array backlight technology has extended the lifespan of LCD technology and further developments could improve LCD picture quality further, narrowing the gap with OLED each time.

More to the point perhaps, the consumer electronics industry has rallied behind 3D TV, and it makes sense to pitch this to punters in the near term as a premium telly technology rather that one that's not yet ready to match LCD on screen size and certainly not on price.

In August 2009, an insider claimed Sony's efforts to create large OLED TVs had stalled.

Sony's Xel-1 may have been very small, but it was bloody expensive. Buy a Xel-1 from Sony today and it will set you back two pence less than £3500.

At that price, we're not surprised Sony may have shifted no more than 2000 of these sets worldwide. That's what market watcher DisplaySearch reckons - Sony isn't saying.

In November 2009, LG said big-screen OLED TVs won't debut until 2012 - and it'll still take seven years for OLED prices to fall to current LCD levels. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.