Feeds

Scots unleash world's strongest beer

41% ABV 'Sink the Bismarck' torpedoes German rival

7 Elements of Radically Simple OS Migration

A Scottish brewer appears to have torpedoed a German rival's claim to the world's strongest beer, by bottling a "quadruple IPA" weighing in at a liver-bashing 41 per cent ABV.

Just weeks after German outfit Schorschbrau floated its 40 per cent Schorschbock, Aberdeenshire hop-botherer BrewDog has counterattacked with the provocatively-named Sink The Bismarck!

Martin Dickie and James Watt with a few bottles of Sink The Bismark!

BrewDog MD James Watt, pictured above (r) with fellow beermeister Martin Dickie (l), said: "In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing to its limits with this audacious amplified ale."

The company's website notes: "By pushing the boundaries in brewing we can highlight all that is exciting about craft beer and make more people aware that an alternative to mass market beers exist. As a company, responsible consumption and better education about beer is ingrained in all we do.

"Beer has a terrible reputation in Britain, it’s ignorant to assume that a beer can’t be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck! should be enjoyed in spirit sized measures."

Well, at £40 for a 330ml bottle, we doubt anyone will be quaffing a Sink the Bismarck! like Saturday night fighting lager. If you like your beer "officially cranked up to 11" and have the stomach and wallet to handle it, Sink the Bismarck! is available only online, right here. ®

Bootnote

The Sink The Bismarck! moniker will doubtless remind beer fans of Kent brewer Shepherd Neame's 1999 campaign for its Spitfire Ale, which included this gem:

Spitfire Ale poster reading "Downed all over Kent, just like the Luftwaffe"

Boost IT visibility and business value

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?