Feeds

Apple ambushed in Barcelona

(Rest of Mobile) world tries to storm App Store

Internet Security Threat Report 2014

MWC The mobile industry - most of it - has finally got its act together to challenge Apple's dominance of mobile applications.

The "Wholesale Applications Community" can certainly claim wide support - three handset makers, LG, Samsung and Sony Ericsson, along with dozens of carriers and operators including China Telecom, AT&T, Orange and Vodafone. It is expecting more members in coming weeks.

The group, which claims three billion customers, wants to create a single market place for mobile applications regardless of what platform they run on.

In the longer term the WAC is seeking to create standards to ensure that apps will run on all platforms, it is being supported by the GSMA. It said it would rely on existing standards rather than trying to create new standards.

By making life easier for developers, the community hopes users will benefit from lots more working mobile applications.

Apple has dominated mobile applications thanks to its App Store, which has a less than transparent process for approving apps. If developers don't fit Apple's unspoken laws, they can forget tapping into the lucrative iPhone (and iPad?) market, except for those customers foolhardy enough to jailbreak their handsets.

Whether WAC can really offer an alternative. Operators, and handset makers, have hardly covered themselves in glory with their previous individual efforts to create app warehouses and communities of users. If they haven't been trying to undermine one another, they've usually embarrassed themselves with pathetic attempts to get down with the kids they imagine are the main market for mobile phone apps.

WAC's website is here. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Is living with Dolby Atmos worth the faff?
Subtle, naturalistic ambiance – perfect for Transformers 4
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.