Feeds

Apple ambushed in Barcelona

(Rest of Mobile) world tries to storm App Store

High performance access to file storage

MWC The mobile industry - most of it - has finally got its act together to challenge Apple's dominance of mobile applications.

The "Wholesale Applications Community" can certainly claim wide support - three handset makers, LG, Samsung and Sony Ericsson, along with dozens of carriers and operators including China Telecom, AT&T, Orange and Vodafone. It is expecting more members in coming weeks.

The group, which claims three billion customers, wants to create a single market place for mobile applications regardless of what platform they run on.

In the longer term the WAC is seeking to create standards to ensure that apps will run on all platforms, it is being supported by the GSMA. It said it would rely on existing standards rather than trying to create new standards.

By making life easier for developers, the community hopes users will benefit from lots more working mobile applications.

Apple has dominated mobile applications thanks to its App Store, which has a less than transparent process for approving apps. If developers don't fit Apple's unspoken laws, they can forget tapping into the lucrative iPhone (and iPad?) market, except for those customers foolhardy enough to jailbreak their handsets.

Whether WAC can really offer an alternative. Operators, and handset makers, have hardly covered themselves in glory with their previous individual efforts to create app warehouses and communities of users. If they haven't been trying to undermine one another, they've usually embarrassed themselves with pathetic attempts to get down with the kids they imagine are the main market for mobile phone apps.

WAC's website is here. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.