Ballmer locked and loaded for WinMo 7 debut
What's in a name?
Monday looks like the day when Microsoft plans to finally unveil its Windows Mobile comeback, challenging Google's Android and the Apple iPhone.
According to reports, the company is planning to use the opening day of the GSM Mobile World Congress in Barcelona, Spain to publicly show off what has, until now, been called Windows Mobile 7.
The facts certainly point to Monday as being the day, as Microsoft's chief executive Steve Ballmer will be keynoting and then hosting a Microsoft press conference at the event. You should also expect Microsoft's phone-maker partners to show off devices running the successor to Windows Mobile 6.5, which was unveiled at the same conference in 2009.
The only two questions are the name of the new operating system and whether it'll contain the same code as versions that predate the release due next Monday.
A year after the last Mobile World Congress - where Microsoft said it was using the brand "Windows Phone" to describe phones running its mobile operating system - and despite a US TV advertising and branding campaign it recently boasted about, things are being tweaked.
The new term being used is "Windows Phone 7," according to reports here.
The reasons for the change are unclear: All-About-Microsoft blogger Mary Jo Foley wrote the change could be to help denote a switch in code bases, between existing versions of Microsoft's mobile operating system and the release due Monday.
That said, Microsoft has a track record of playing marketing hokey-cokey for reasons that no-doubt make sense at the time internally, but that continue to baffle outsiders.
Other reports say the company has re-organized its marketing department. Under the change, Microsoft veteran and former general manager of Microsoft's advertising and customer engagement Gayle Troberman has been named as chief creative officer. The change was said to be part of "a regular internal review process." ®
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COMMENTS
Wrong on many levels
OEM vendors are on MS's side and still pushing WinMo's, the majority of HTC's phones are Win, Android is the exception.
The App store on WinMo is new. It has been around for a matter of months. It's significant for the Iphone because it's the only way you can install new programs on the phone, thanks to the Apple walled garden. How do you think apps were installed on WinMo phones before the app store was available? 1000's of downloadable apps on the internet that's how.
Microsoft are not locking down the phone, they would only do that if they produced hardware. They need to allow the vendors to customise the phones to suit, and they do, just look at the HTC front end software.
The only reason this might change is if MS produce a Zune-phone. Otherwise, brace yourself for Windows Mobile 7 for years to come.
Nothing is confirmed
Seriously no one has the first clue about whats going to happen, MS dont need to lock Windows to a phone, all they have to do is give a " Windows Designed" sticker to hardware manufactures if the hardware meets there aproval. HTC have a huge WM hardware base they will make what sells money.
The only real question is compatability, software makers will be unlikely to re design software to a major extent because the code base is completely different, so, if things are different and it needs a complete redesign it would be a shame because thats the only real advantage they have over the other two.
IT specialist, you dont know that, you dont know how many devices are in the making, you dont know what the software is going to support and what its going to be like, you say developers have abandoned WM because there is only 700 apps on the marketplace, please remember the market is very new, and almost all software for WM is sold else where on the internet and in shops, you say Developers are angry about locking down the platform, but again, you have no idea what is going to happen, everything you have read has been taken form a few sources that do not actually say anything as fact, its all speculation, unlike apple, MS can be quite good at keeping things away if they try hard enough.
Im not saying your rong, maybe they will lock it down tighter than a ducks arse but the simple fact is, we dont know.
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