Feeds

World of Google zombies mistake news story for Facebook

It's not a search engine. It's global hypnosis

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Just how deep is Google's hold on the minds of the world's netizens? So deep that if the web giant boosts a news story about Facebook and logins to the top of its search results, myriad net surfers will mistake the news story for the Facebook login page, wondering why they can't login to it and why it looks nothing like Facebook.

On Wednesday, ReadWriteWeb published a piece about a new Facebook-AOL partnership that will let users integrate their Facebook "friends" with AOL's Instant Messenger, allowing communication between the two services. The story went on to wonder if Facebook was becoming a central point of web interaction, and in a nod to this bit of editorial, the headline read: "Facebook Wants to Be Your One True Login."

Well, it would seem that this headline soon shot to the top of Google's search results for "Facebook login," and though we can only assume the link was grouped with the "news" results, comments posted the ReadWriteWeb story indicate that many Facebookers visited the story in an attempt to login to Facebook.

"Ok, cool. Now can I get to facebook?" one surfer posted.

"The new facebook sucks. NOW LET ME IN," wrote another.

"I WANT THE OLD FAFEBOOK [sic] BACK. THIS SHIT IS WACK!!!!!" wailed a third.

"I just want to log in to Facebook - what with the red color and all? LOLLLOLOL!!!!!111" said a fourth.

And so on. And so forth. Ad infinitum. "I am going to delete my account (IF I CAN EVER LOG IN) as this SUCKS BIG TIME ! If this does not get back to NORMAL you are going to lose a lot of folks who hate this and as you can see from all the comments they think it sucks too !!! facebook was great for connecting with old friends ...now, NOT SO MUCH. SO HOW DO I LOG IN ????????????????????????????????????????????????????????"

Eventually, ReadWriteWeb added a new paragraph to the middle of its story - in bold letters:

Dear visitors from Google. This site is not Facebook. This is a website called ReadWriteWeb that reports on news about Facebook and other Internet services. You can however click here and become a Fan of ReadWriteWeb on Facebook, to receive our updates and learn more about the Internet. To access Facebook right now, click here. For future reference, type "facebook.com" into your browser address bar or enter "facebook" into Google and click on the first result. We recommend that you then save Facebook as a bookmark in your browser.

Facebook does want to be the "one true login." But clearly, that will take some doing. Google search is such a web focal point, it's usurping the duties of the browser itself.

It's not just that Google has become - literally - a synonym for search. It's not just that Google controls 60 to 70 per cent of the search market - and perhaps more. For so many of the world's (rather clueless) web surfers, Google is more than a search engine. It's a gateway to every page they ever visit.

In other words, those top-secret Google algorithms have a tighter grip on the world's web traffic than you might think. ®

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.