Feeds

IBM plants Power 7 on Smarter Planet pitch

Solution selling on steroids

  • alert
  • submit to reddit

Remote control for virtualized desktops

The chip story coming out of Monday’s Power7 unveiling from IBM is bigger than usual. Naturally it is doing plenty of the requisite feeds-and-speeds chest-beating, but there is a broader message directed at a wider audience.

IBM is closely tying the Power7 chip and systems launches to its Smarter Planet initiative, which is the company’s overarching theme du jour. Smarter Planet is its answer to the question “How can technology solve the world’s problems?”.

What it's talking about is using tech stuff to discover, solve or manage large-scale challenges ranging from medical care to optimizing the power grids to whatever else you have in mind. The take-away message is that problems are getting more problematic, and the key to solving them is the proper gathering, analysis, and use of data.

IBM has a Smarter Planet spin on everything from worldwide dilemmas to the problems faced by businesses every day. The business-oriented messages are primarily about dealing with the ever-increasing flood of data that is arising from better tracking of operational/market data.

One example it cites is an electric utility making the switch to smart meters that will report real-time power usage every 15 minutes. This will result in about a petabyte of additional data annually – data that will be used to optimize power distribution on the fly, adjust bills to reflect peak/off peak usage and, of course, to better understand usage patterns. This is going to require quite a bit more storage and more cycles to process, but you can’t really argue against the underlying business case.

That’s just one example, of course, and perhaps an obvious one, but it’s safe to say that almost every industry is going to have the opportunity to accumulate – or buy – more data than they ever dreamed of having even a few years ago. The real questions, I think, will center on how well (or poorly) they utilize this data and use it to give themselves a way to smite their competitors.

IBM wants to be the vendor that will lead customers into this Promised Land – with systems, with software, and with business-oriented services that will give specific advice geared toward each customer’s unique situation. IBM’s other big system launches planned for 2010 – a new generation of System x and a new mainframe – will also be wrapped around this higher-level theme.

Secure remote control for conventional and virtual desktops

More from The Register

next story
The cloud that goes puff: Seagate Central home NAS woes
4TB of home storage is great, until you wake up to a dead device
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Intel offers ingenious piece of 10TB 3D NAND chippery
The race for next generation flash capacity now on
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
Astro-boffins start opening universe simulation data
Got a supercomputer? Want to simulate a universe? Here you go
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.