Apple bets on Mac-only photo land grab with Aperture 3
Hopes to snare more professional snappers
Apple launched Aperture 3 via its online store yesterday, following a brief self-imposed hiatus from the interwebs that led many to speculate that the Jobsian outfit might be announcing UK prices for the iPad.
Sadly, for some at least, that didn’t come to pass. Nor did the company announce any fancy new Mac kit.
Instead, Apple pushed out its own take on Adobe’s Lightroom - Aperture 3 - which is the vendor’s application for professional photographers who want to tinker with their precious snaps.
The latest version of the software comes loaded with over 200 features that include the addition of face recognition and GPS location for photos, said Apple.
Regular consumers already have iPhoto ’09, which comes with features that include “Faces and Places”. Now Aperture 3 has that built-in tech too, with a few added enhancements.
Apple is offering professional snappers a free 30-day trial to test run Aperture 3. It retails at $199 (£169), or $99 (£79) for an upgrade in the US.
Oh, and it’s only compatible with Intel-based Mac computers, which is probably pitching the product about right. After all, professional photographers wouldn’t be seen dead with a Windows-based machine, right? ®
1) Colour managed workflows are possible under Windows and Linux, not just MacOS. I use the same colourimeter for all three.
2) Aperture is somewhere between Lightroom and Bibble in its capabilities- it has more editing than Lightroom (which is really a raw converter and kickass catalogue mangement app first, and an image tweaker second). It's actually really bloody good. So is Bibble Pro, Capture One and DxO Optics Pro- one of those runs only on Windows, one runs on Mac and Windows, one runs on Mac Windows and Linux... However, that really isn't the fuggin point, get over it, bellends. It's a tool to do a job, rather than a prop to your withered ego and apparently frail sense of identity. Doesn't matter.
3) Commentards are horribly predictable. It's not necessary to go off on a huge foaming almost Richard Littlejohn quaility tirade every time Macs are mentioned, just to prove how throbbingly heterosexual you are. Most folks could tell that from the way you dress.
4) Rampant platform advocacy is generally a sign that you haven't enough experience to have worked out that everything sucks, yet.
Damn, moderating these outbreaks of twatblanketry must get really tiring.
Sarcasm Detector Needs Repair
I think the author was being sarcastic about the pro photographers not using Windows.
Re: "Just how stupid Mac users can go"
"Me fail English? That's unpossible!"
Epic self-pwn there, chapeau!