Feeds

Apple bets on Mac-only photo land grab with Aperture 3

Hopes to snare more professional snappers

  • alert
  • submit to reddit

A new approach to endpoint data protection

Apple launched Aperture 3 via its online store yesterday, following a brief self-imposed hiatus from the interwebs that led many to speculate that the Jobsian outfit might be announcing UK prices for the iPad.

Sadly, for some at least, that didn’t come to pass. Nor did the company announce any fancy new Mac kit.

Instead, Apple pushed out its own take on Adobe’s Lightroom - Aperture 3 - which is the vendor’s application for professional photographers who want to tinker with their precious snaps.

The latest version of the software comes loaded with over 200 features that include the addition of face recognition and GPS location for photos, said Apple.

Regular consumers already have iPhoto ’09, which comes with features that include “Faces and Places”. Now Aperture 3 has that built-in tech too, with a few added enhancements.

Apple is offering professional snappers a free 30-day trial to test run Aperture 3. It retails at $199 (£169), or $99 (£79) for an upgrade in the US.

Oh, and it’s only compatible with Intel-based Mac computers, which is probably pitching the product about right. After all, professional photographers wouldn’t be seen dead with a Windows-based machine, right? ®

7 Elements of Radically Simple OS Migration

More from The Register

next story
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Fiendishly complex password app extension ships for iOS 8
Just slip it in, won't hurt a bit, 1Password makers urge devs
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?