Feeds

iPad launch raises awareness, boosts disinterest

Not a must-have, but still a shift-loads

5 things you didn’t know about cloud backup

A follow-up survey from Retrevo has found that while a lot more people have heard of the iPad since the launch, fewer of those people are planning to buy one.

Just prior to the launch of the iPad Retrevo randomly asked a thousand of its users if they'd heard of Apple's new tablet thing, and if they thought they'd be buying one. The exercise was then repeated after the launch to see if perceptions had changed.

Turns out they had: an additional two per cent said they'd "definitely" be buying one, but the number of categorically uninterested rose from 26 per cent to 52 per cent once the full specifications were known.

That still leaves five per cent of respondents saying they will be buying an iPad, up from three per cent who stated an intention to purchase despite having no idea what the iPad could do, what it was for or even what it was called.

Five percent of the US population is a big number, to be sure, but one must remember that Retrevo users may not be typical. The service describes itself as "the ultimate electronics marketplace", and probably attracts more than its share of early adopters who'll rush to have the latest Apple tech.

Everyone else is still waiting to see where the iPad fits in the bigger picture, as borne out by an increase in the number of Retrevo users who are waiting to see what the iPad can do before they'll consider buying one (from 19 per cent to 21 per cent).

We're all waiting to see if the iPad will really change how we interact with computers, or if Apple's really launching another Pippin - the reality almost certainly being somewhere between the two. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.