Feeds

iPad launch raises awareness, boosts disinterest

Not a must-have, but still a shift-loads

The Power of One Brief: Top reasons to choose HP BladeSystem

A follow-up survey from Retrevo has found that while a lot more people have heard of the iPad since the launch, fewer of those people are planning to buy one.

Just prior to the launch of the iPad Retrevo randomly asked a thousand of its users if they'd heard of Apple's new tablet thing, and if they thought they'd be buying one. The exercise was then repeated after the launch to see if perceptions had changed.

Turns out they had: an additional two per cent said they'd "definitely" be buying one, but the number of categorically uninterested rose from 26 per cent to 52 per cent once the full specifications were known.

That still leaves five per cent of respondents saying they will be buying an iPad, up from three per cent who stated an intention to purchase despite having no idea what the iPad could do, what it was for or even what it was called.

Five percent of the US population is a big number, to be sure, but one must remember that Retrevo users may not be typical. The service describes itself as "the ultimate electronics marketplace", and probably attracts more than its share of early adopters who'll rush to have the latest Apple tech.

Everyone else is still waiting to see where the iPad fits in the bigger picture, as borne out by an increase in the number of Retrevo users who are waiting to see what the iPad can do before they'll consider buying one (from 19 per cent to 21 per cent).

We're all waiting to see if the iPad will really change how we interact with computers, or if Apple's really launching another Pippin - the reality almost certainly being somewhere between the two. ®

Application security programs and practises

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.