Feeds

iPad launch raises awareness, boosts disinterest

Not a must-have, but still a shift-loads

Security for virtualized datacentres

A follow-up survey from Retrevo has found that while a lot more people have heard of the iPad since the launch, fewer of those people are planning to buy one.

Just prior to the launch of the iPad Retrevo randomly asked a thousand of its users if they'd heard of Apple's new tablet thing, and if they thought they'd be buying one. The exercise was then repeated after the launch to see if perceptions had changed.

Turns out they had: an additional two per cent said they'd "definitely" be buying one, but the number of categorically uninterested rose from 26 per cent to 52 per cent once the full specifications were known.

That still leaves five per cent of respondents saying they will be buying an iPad, up from three per cent who stated an intention to purchase despite having no idea what the iPad could do, what it was for or even what it was called.

Five percent of the US population is a big number, to be sure, but one must remember that Retrevo users may not be typical. The service describes itself as "the ultimate electronics marketplace", and probably attracts more than its share of early adopters who'll rush to have the latest Apple tech.

Everyone else is still waiting to see where the iPad fits in the bigger picture, as borne out by an increase in the number of Retrevo users who are waiting to see what the iPad can do before they'll consider buying one (from 19 per cent to 21 per cent).

We're all waiting to see if the iPad will really change how we interact with computers, or if Apple's really launching another Pippin - the reality almost certainly being somewhere between the two. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
Getting to the BOTTOM of the great office seating debate
Belay that toil, me hearty, and park your scurvy backside
Hey, Mac fanbois. HGST wants you drooling over its HUGE desktop RACK
What vast digital media repository could possibly need 64 TERABYTES?
In a spin: Samsung accuses LG exec of washing machine SABOTAGE
Rival electronic giant tries to iron out allegations
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.