Feeds

Buster's World gives Guardian Professional balloon-sized headache

Supplier coughs to DirectgovKids porno branding blunder

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

The website supplier responsible for the DirectgovKids porno brand name gaffe that we first reported late last week has admitted it failed to spot the clanger when searching for the name via Google.

Guardian Professional, which currently supplies the DirectgovKids site and its content, created an unfortunate brand name - Buster’s World - which, as we revealed on Friday, is also home to a gay fetish website.

BustersWorld.com gets the number one hit when searched for through Google. DirectGovKids comes up an unlucky second.

So UK youngsters looking for the Buster’s World branded kids public services’ website could easily click on the wrong link, as did happen to one outraged mother’s offspring just last week.

Google search for Buster's World

Search and ye will find balloons, child

After we contacted the Department for Children, Schools and Families and pointed out the massive branding blunder, the Buster’s World banner was quickly removed.

The site itself is still operational, but Buster - the friendly dog which guides kids around the site - has lost his name badge.

Meanwhile supplier Guardian Professional, which is the commercial wing of Guardian News & Media, will see its contract with the DCSF go up for renewal in March this year.

Guardian Professional’s head of digital agency Tom Jackson told The Register that the firm’s “usual rigorous checking failed on this occasion”.

When pressed on whether the company expected to see DCSF renew its contract with Guardian Professional, he declined to comment.

“We have nothing further to add outside of any statement the Department for Children, Schools and Families has already given you,” he said.

We asked the DCSF if it did indeed plan to renew its contract with Guardian Professional or look elsewhere in light of the Buster’s World howler.

“We’ll just have to wait and see what happens,” a DCSF spokesman told El Reg.

Meanwhile, the timing couldn't be more unfortunate for UK.gov as the DCSF launched its ‘Zip it, Block it, Flag it’ campaign today.

"It’s important that parents and children understand the risks involved with using the internet, as with any area of life,” said schools secretary Ed Balls. ®

Next gen security for virtualised datacentres

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.