Feeds

Buster's World gives Guardian Professional balloon-sized headache

Supplier coughs to DirectgovKids porno branding blunder

  • alert
  • submit to reddit

Internet Security Threat Report 2014

The website supplier responsible for the DirectgovKids porno brand name gaffe that we first reported late last week has admitted it failed to spot the clanger when searching for the name via Google.

Guardian Professional, which currently supplies the DirectgovKids site and its content, created an unfortunate brand name - Buster’s World - which, as we revealed on Friday, is also home to a gay fetish website.

BustersWorld.com gets the number one hit when searched for through Google. DirectGovKids comes up an unlucky second.

So UK youngsters looking for the Buster’s World branded kids public services’ website could easily click on the wrong link, as did happen to one outraged mother’s offspring just last week.

Google search for Buster's World

Search and ye will find balloons, child

After we contacted the Department for Children, Schools and Families and pointed out the massive branding blunder, the Buster’s World banner was quickly removed.

The site itself is still operational, but Buster - the friendly dog which guides kids around the site - has lost his name badge.

Meanwhile supplier Guardian Professional, which is the commercial wing of Guardian News & Media, will see its contract with the DCSF go up for renewal in March this year.

Guardian Professional’s head of digital agency Tom Jackson told The Register that the firm’s “usual rigorous checking failed on this occasion”.

When pressed on whether the company expected to see DCSF renew its contract with Guardian Professional, he declined to comment.

“We have nothing further to add outside of any statement the Department for Children, Schools and Families has already given you,” he said.

We asked the DCSF if it did indeed plan to renew its contract with Guardian Professional or look elsewhere in light of the Buster’s World howler.

“We’ll just have to wait and see what happens,” a DCSF spokesman told El Reg.

Meanwhile, the timing couldn't be more unfortunate for UK.gov as the DCSF launched its ‘Zip it, Block it, Flag it’ campaign today.

"It’s important that parents and children understand the risks involved with using the internet, as with any area of life,” said schools secretary Ed Balls. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.