Feeds

Buster's World gives Guardian Professional balloon-sized headache

Supplier coughs to DirectgovKids porno branding blunder

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

The website supplier responsible for the DirectgovKids porno brand name gaffe that we first reported late last week has admitted it failed to spot the clanger when searching for the name via Google.

Guardian Professional, which currently supplies the DirectgovKids site and its content, created an unfortunate brand name - Buster’s World - which, as we revealed on Friday, is also home to a gay fetish website.

BustersWorld.com gets the number one hit when searched for through Google. DirectGovKids comes up an unlucky second.

So UK youngsters looking for the Buster’s World branded kids public services’ website could easily click on the wrong link, as did happen to one outraged mother’s offspring just last week.

Google search for Buster's World

Search and ye will find balloons, child

After we contacted the Department for Children, Schools and Families and pointed out the massive branding blunder, the Buster’s World banner was quickly removed.

The site itself is still operational, but Buster - the friendly dog which guides kids around the site - has lost his name badge.

Meanwhile supplier Guardian Professional, which is the commercial wing of Guardian News & Media, will see its contract with the DCSF go up for renewal in March this year.

Guardian Professional’s head of digital agency Tom Jackson told The Register that the firm’s “usual rigorous checking failed on this occasion”.

When pressed on whether the company expected to see DCSF renew its contract with Guardian Professional, he declined to comment.

“We have nothing further to add outside of any statement the Department for Children, Schools and Families has already given you,” he said.

We asked the DCSF if it did indeed plan to renew its contract with Guardian Professional or look elsewhere in light of the Buster’s World howler.

“We’ll just have to wait and see what happens,” a DCSF spokesman told El Reg.

Meanwhile, the timing couldn't be more unfortunate for UK.gov as the DCSF launched its ‘Zip it, Block it, Flag it’ campaign today.

"It’s important that parents and children understand the risks involved with using the internet, as with any area of life,” said schools secretary Ed Balls. ®

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.