Feeds

Avatar whups Confucius's sorry ass

Eastern philosophy no match for 3-D wizardry

Remote control for virtualized desktops

Sci-fi epic Avatar has administered a righteous kicking at the Chinese box office to a locally-produced film about the life of Confucius - despite the authorities' reported attempt to ensure the home-grown product's success.

Historical drama Confucius has taken a mere 97 million yuan ($14m) since its release on 22 January, and has so far failed to recoup its 150 million yuan ($22m) cost, Bloomberg reports. Avatar, on the other hand, has already taken an estimated 1 billion yuan ($146m) since it opened in early January.

Wu Xinxin, international business manager of Confucius maker Dadi Entertainment Ltd, said: “Had our film not played at the same time as Avatar, it would have done much better at the box office. We have a good film... but it’s a different genre and not as commercial as Avatar. We had expected Confucius to do well.”

The disappointing performance of Confucius comes despite the backing of state-run China Film Group, described as "the nation’s top movie distributor", which allegedly ordered that Avatar could only be shown in 3-D, effectively limiting its distribution to cinemas equipped to project the format.

All is not yet lost for Confucius, since the "authoritarian political and social theory advocated by the philosopher... is the basis for much of East Asia’s philosophical beliefs", and Wu therefore expressed the hope that the movie will earn some cash in "South Korea, Singapore and other Asian countries". ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Useless computer engineer Barbie sacked after three-way fscking
Tale of two lads and wannabe game dev makes for great management material
Microsoft to bring back beloved 1990s super-hit BATTLETOADS!?*
* Or maybe not. It is just a trademark filing, after all
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.