Feeds

Avatar whups Confucius's sorry ass

Eastern philosophy no match for 3-D wizardry

Beginner's guide to SSL certificates

Sci-fi epic Avatar has administered a righteous kicking at the Chinese box office to a locally-produced film about the life of Confucius - despite the authorities' reported attempt to ensure the home-grown product's success.

Historical drama Confucius has taken a mere 97 million yuan ($14m) since its release on 22 January, and has so far failed to recoup its 150 million yuan ($22m) cost, Bloomberg reports. Avatar, on the other hand, has already taken an estimated 1 billion yuan ($146m) since it opened in early January.

Wu Xinxin, international business manager of Confucius maker Dadi Entertainment Ltd, said: “Had our film not played at the same time as Avatar, it would have done much better at the box office. We have a good film... but it’s a different genre and not as commercial as Avatar. We had expected Confucius to do well.”

The disappointing performance of Confucius comes despite the backing of state-run China Film Group, described as "the nation’s top movie distributor", which allegedly ordered that Avatar could only be shown in 3-D, effectively limiting its distribution to cinemas equipped to project the format.

All is not yet lost for Confucius, since the "authoritarian political and social theory advocated by the philosopher... is the basis for much of East Asia’s philosophical beliefs", and Wu therefore expressed the hope that the movie will earn some cash in "South Korea, Singapore and other Asian countries". ®

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.