Feeds

Avatar whups Confucius's sorry ass

Eastern philosophy no match for 3-D wizardry

Internet Security Threat Report 2014

Sci-fi epic Avatar has administered a righteous kicking at the Chinese box office to a locally-produced film about the life of Confucius - despite the authorities' reported attempt to ensure the home-grown product's success.

Historical drama Confucius has taken a mere 97 million yuan ($14m) since its release on 22 January, and has so far failed to recoup its 150 million yuan ($22m) cost, Bloomberg reports. Avatar, on the other hand, has already taken an estimated 1 billion yuan ($146m) since it opened in early January.

Wu Xinxin, international business manager of Confucius maker Dadi Entertainment Ltd, said: “Had our film not played at the same time as Avatar, it would have done much better at the box office. We have a good film... but it’s a different genre and not as commercial as Avatar. We had expected Confucius to do well.”

The disappointing performance of Confucius comes despite the backing of state-run China Film Group, described as "the nation’s top movie distributor", which allegedly ordered that Avatar could only be shown in 3-D, effectively limiting its distribution to cinemas equipped to project the format.

All is not yet lost for Confucius, since the "authoritarian political and social theory advocated by the philosopher... is the basis for much of East Asia’s philosophical beliefs", and Wu therefore expressed the hope that the movie will earn some cash in "South Korea, Singapore and other Asian countries". ®

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.