Feeds

Avatar whups Confucius's sorry ass

Eastern philosophy no match for 3-D wizardry

Next gen security for virtualised datacentres

Sci-fi epic Avatar has administered a righteous kicking at the Chinese box office to a locally-produced film about the life of Confucius - despite the authorities' reported attempt to ensure the home-grown product's success.

Historical drama Confucius has taken a mere 97 million yuan ($14m) since its release on 22 January, and has so far failed to recoup its 150 million yuan ($22m) cost, Bloomberg reports. Avatar, on the other hand, has already taken an estimated 1 billion yuan ($146m) since it opened in early January.

Wu Xinxin, international business manager of Confucius maker Dadi Entertainment Ltd, said: “Had our film not played at the same time as Avatar, it would have done much better at the box office. We have a good film... but it’s a different genre and not as commercial as Avatar. We had expected Confucius to do well.”

The disappointing performance of Confucius comes despite the backing of state-run China Film Group, described as "the nation’s top movie distributor", which allegedly ordered that Avatar could only be shown in 3-D, effectively limiting its distribution to cinemas equipped to project the format.

All is not yet lost for Confucius, since the "authoritarian political and social theory advocated by the philosopher... is the basis for much of East Asia’s philosophical beliefs", and Wu therefore expressed the hope that the movie will earn some cash in "South Korea, Singapore and other Asian countries". ®

The essential guide to IT transformation

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?