Sony to revamp movie classics for 3D era
Citizen Kane cubed?
Sony is planning to take old movies, convert them into 3D and bung them out on Blu-ray Disc, all in a bid to boost consumer interest in 3D TV technology.
The move - which to many film buffs will recall media companies' past efforts to colourise black-and-white classics - could kick off as early as April.
"We'll probably be able to start next fiscal year, if we can convert them into 3D with good effects," Joe Nakata, a deputy general manager for Sony's 3D strategy unit, told a Tokyo press conference this week, Bloomberg reports.
Sony's current fiscal year ends on 31 March 2010.
Nakata said 2D-to-3D conversion companies were springing up - especially in India, apparently - to capitalise upon studios' desire to turn the public on to 3D.
As with any new home entertainment technology, content is key to consumer uptake. There have been a number of recent hit movies in 3D, and this summer's football World Cup will be recording in 3D, but punters are going to want to be sure they can watch a lot more content than that if they're to invest in a new TV and a new disc player.
Many HD TV and Blu-ray Disc player makers, for example, used last month's Consumer Electronics Shows (CES) to announce upcoming kit capable of converting existing DVD and BD movies into 3D on the fly. ®
"Sony is planning to take old movies, convert them into 3D and bung them out on Blu-ray Disc, all in a bid to cash in on old content, AGAIN, without having to go to the trouble of generating new content."
...fixed it for you.
Sony(and the rest) will never learn
let me see:
1. Movie theater
3. Pay per view
5. Pay TV
6. Broadcast TV
7. HD DVD
9. BD 3D
10. Digital D/L
how many times they expect consumer to pay for the SAME MOVIE?
I forsee problems
Such as but not limited to: truly turning a 2D video track into 3D is impossible.