Feeds

Sony to revamp movie classics for 3D era

Citizen Kane cubed?

The Essential Guide to IT Transformation

Sony is planning to take old movies, convert them into 3D and bung them out on Blu-ray Disc, all in a bid to boost consumer interest in 3D TV technology.

The move - which to many film buffs will recall media companies' past efforts to colourise black-and-white classics - could kick off as early as April.

"We'll probably be able to start next fiscal year, if we can convert them into 3D with good effects," Joe Nakata, a deputy general manager for Sony's 3D strategy unit, told a Tokyo press conference this week, Bloomberg reports.

Sony's current fiscal year ends on 31 March 2010.

Nakata said 2D-to-3D conversion companies were springing up - especially in India, apparently - to capitalise upon studios' desire to turn the public on to 3D.

As with any new home entertainment technology, content is key to consumer uptake. There have been a number of recent hit movies in 3D, and this summer's football World Cup will be recording in 3D, but punters are going to want to be sure they can watch a lot more content than that if they're to invest in a new TV and a new disc player.

Many HD TV and Blu-ray Disc player makers, for example, used last month's Consumer Electronics Shows (CES) to announce upcoming kit capable of converting existing DVD and BD movies into 3D on the fly. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.