Feeds

Directgov kids' site apes explosive gay porn brand

When Buster gonads Worlds collide

Choosing a cloud hosting partner with confidence

Updated The homepage of the children’s section of Directgov currently sports an unfortunate banner by the name of Buster’s World, which just so happens to be the name of a gay porn fetish site.

The Register has contacted the Department for Children, Schools and Families to ask if it was aware that youngsters could innocently search for its DirectgovKids site only to be greeted with “Bustersworld... an adult content website dealing with male pornography and fetish content.”

Currently, the porn site is the number one hit via Google when searching for “Busters World” with results unfiltered.

Buster's World

Friendly Buster

A flustered DCSF spokesman told us that the government was unaware of the site, but couldn’t provide any immediate comment on Directgov’s PR gaffe.

In DirectgovKids world, Buster is a friendly, tail-wagging dog that wears a sheriff’s badge and guides children around the site. It contains basic information about different government policies and services and also has games, a parents’ area and teachers’ area.

Sadly for the DCSF, Buster’s World doesn’t only apply to a chummy canine bounding around the interwebs and helping children better understand how Blighty's government works. There’s a porn site containing gay chaps getting their kicks from some balloons too.

Busters balloon

Fruity Buster

“[My] 6yr old tells me she was on Busters World at school - Googled to have a look OMG!!!,” wrote a mum of two kids on her More4mums Twitter account yesterday, which was subsequently picked up by a blogger at The Drum.

“Who at Direct Gov thought that the domain name of a gay porn site was a good idea for their Kids portal??”, she reasonably asked.

DirectgovKids launched in March 2007. It's not clear if Buster's World was added at a later point.

Meanwhile, US-based BustersWorld.com has been around considerably longer. It was registered by BigBoys Balloons in January 2000. ®

Update

A spokesman at the DCSF gave us this statement:

The naming of this webpage was clearly a mistake and we regret that the supplier’s usual thorough checking procedures when creating web content seem to have failed. When this was brought to our attention we urgently took the site down, pending a rename, to avoid any further issues.

The name concerned was new and had not yet been promoted widely to young people.

The safety of children on the internet is of paramount importance and we will be looking at the procedures of our suppliers to ensure this does not happen again.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
French 'terror law' declares WAR on the INTERNET itself, say digi-rights folks
Liberté, Égalité, Fraternité: Two out of three ain't bad
SCREW YOU, EU: BBC rolls out Right To Remember as Google deletes links
Not even Google can withstand the power of Auntie
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.