Feeds

iPhone App Store bars mention of Google Android

You are not rejected. But you can't come in

Providing a secure and efficient Helpdesk

Apple has told a tiny mobile software developer that its application cannot be included in the iPhone App Store if it mentions Google Android.

Flash of Genius offers a mobile app aimed at students preparing for their college entrance exams. "Flash of Genius: SAT Vocab" debuted on the iPhone, and at the end of last year, a version was introduced for Android as well.

The app's Android incarnation was recently named as a finalist in Google’s Android Developer Challenge, and when it came time to submit an updated app to Apple's iPhone App Store, Flash of Genius mentioned this simple fact in the product's description.

But as the startup announced yesterday in a blog post, Steve Jobs and company did not respond well to this updated description. Apple soon sent an email telling the startup that the description contained "inappropriate or irrelevant platform information."

"Providing future platform compatibility plans or other general platform references are not relevant in the context of the iPhone App Store," the email read. "While your application has not been rejected, it would be appropriate to remove 'Finalist in Google’s Android Developer’s Challenge!' from the Application Description."

Per usual, Apple is using its own definition of rejected. "Please log into iTunes Connect to make appropriate changes to the Application Description now," Apple's email continues, "to avoid an interruption in the availability of Flash of Genius: SAT Vocab 2.2 on the iPhone App Store."

Flash of Genius has complied. And founder Tim Novikoff tells The Reg he was happy to comply since the App Store accounts for the vast majority of its revenue. But he did so with some regret. Novikoff argues that the mention helped put his application among the App Store's top sellers.

Perhaps so. But Steve Jobs now hates Google. And it can't help matters that Flash of Genius includes the word Flash. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.