Feeds

BBC 'to chop DAB radio flops'

Sent to bubbling mudbath

The Essential Guide to IT Transformation

The BBC may axe some of its digital-only radio stations, including 6Music and the Asian Network, according to a report. The Asian Network costs £25m but attracts only 360,000 listeners. It's reckoned to be as expensive per-minute as prime-time TV costume drama.

Radio6Music is also under threat as part of a separate review, and despite a higher profile doesn't fare much better, but at 695,000 has gained over the past year.

Those numbers may sound like a lot, but DAB-only stations are listened to by just over 3 per cent of the population, and the most popular - usually 6Music - may have only 25,000 listening at anyone time. Hence the reviews.

Audience research agency RAJAR published its latest quarterly numbers today, which you can peruse here.

And RAJAR reckons "all digital" listening was static quarter-on-quarter - although the agency, owned by the leading radio industry players, doesn't count time-shifting radio consumption, such as podcasts.

Ominously, despite a growth in penetration of DAB sets, there isn't a corresponding increase in DAB listening. DAB listening crept up to 13.7 per cent of households from 13.3 per cent quarter-on-quarter, despite half a million more households having a DAB set.

Not much point pinning hopes on saving DAB by getting us to send our FM sets to Africa, then, if most people continue to listen to use their DAB sets for listening to FM radio.

It's that chicken and egg problem again: axing unique, DAB-only content gives people fewer reasons to migrate to DAB. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.