Feeds

US taxpayer funds Google raid for Twittercrat

Lowly product manager, grand title

Choosing a cloud hosting partner with confidence

Don't worry if you have never heard of Sumit Agarwal, until recently a lowly Google product manager. Not many people have. But he's the latest Googler to swap his Segway for a government paycheck, becoming the Obama administration's latest hire.

Sumit will be, and take a deep breath: the deputy assistant secretary of defense for outreach and social media in the Office of the Assistant Secretary of Defense.

A Twittercrat[*], in other words.

"Social media" is proving to be the dream bureaucratic gravy train, across both public and private sectors, as we first noted back here, a cyber-refuge for non-productive labour.

Mastering social media isn't hard to do: if you have a Twitter account, can pronounce a few words of jargon such as "empowerment" and wave a Malcolm Gladwell book around, you're in. In fact, you're not just "in", you're already a "valuable part of The Conversation"!

For politicians with no courage or imagination, Web 2.0 is a godsend. Sprinkle a bit of democratising pixie dust over your PR, and hopefully no one will notice you don't have a clue what to do. Or in Obama's case, have just revved up the perpetual war machine.

This desperate PR isn't limited to the US. In the UK, we appointed a £160,000 pa salary Twittercrat last year.

But Obama's administration draws heavily on one company, Google for its e-paper pushers. Google helped pay for Obama's coronation inauguration, with CEO Eric Schmidt appointed to the transition team. The administration has previously raided Google for former ICANN flak Andrew McLaughlin, who is now Deputy CTO (more Twittering and Wiki-fiddling), Katie Stanton as "director of citizen participation" (yet more Twittering) and Sonal Shah, the economist who managed Google's money laundering philanthropic arm.

It's your taxes at work. ®

* A word coined here, we admit.

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.