Feeds

US taxpayer funds Google raid for Twittercrat

Lowly product manager, grand title

Top 5 reasons to deploy VMware with Tegile

Don't worry if you have never heard of Sumit Agarwal, until recently a lowly Google product manager. Not many people have. But he's the latest Googler to swap his Segway for a government paycheck, becoming the Obama administration's latest hire.

Sumit will be, and take a deep breath: the deputy assistant secretary of defense for outreach and social media in the Office of the Assistant Secretary of Defense.

A Twittercrat[*], in other words.

"Social media" is proving to be the dream bureaucratic gravy train, across both public and private sectors, as we first noted back here, a cyber-refuge for non-productive labour.

Mastering social media isn't hard to do: if you have a Twitter account, can pronounce a few words of jargon such as "empowerment" and wave a Malcolm Gladwell book around, you're in. In fact, you're not just "in", you're already a "valuable part of The Conversation"!

For politicians with no courage or imagination, Web 2.0 is a godsend. Sprinkle a bit of democratising pixie dust over your PR, and hopefully no one will notice you don't have a clue what to do. Or in Obama's case, have just revved up the perpetual war machine.

This desperate PR isn't limited to the US. In the UK, we appointed a £160,000 pa salary Twittercrat last year.

But Obama's administration draws heavily on one company, Google for its e-paper pushers. Google helped pay for Obama's coronation inauguration, with CEO Eric Schmidt appointed to the transition team. The administration has previously raided Google for former ICANN flak Andrew McLaughlin, who is now Deputy CTO (more Twittering and Wiki-fiddling), Katie Stanton as "director of citizen participation" (yet more Twittering) and Sonal Shah, the economist who managed Google's money laundering philanthropic arm.

It's your taxes at work. ®

* A word coined here, we admit.

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
Hungary's internet tax cannot be allowed to set a precedent, says EC
More protests planned against giga-tariff for Tuesday evening
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The hidden costs of self-signed SSL certificates
Exploring the true TCO for self-signed SSL certificates, including a side-by-side comparison of a self-signed architecture versus working with a third-party SSL vendor.