Feeds

Microsoft wishes it could be a Google number two

Second place wannabe plays $5bn losing game

Remote control for virtualized desktops

Microsoft's hopeless pursuit to become the world's biggest search giant took a blow from an unlikely source yesterday.

The company's senior online audience biz veep Yusuf Mehdi confessed that once Microsoft closes its Yahoo! ad deal, the vendor will - by default - become "a credible number two," in that market.

He told Reuters on Tuesday that Microsoft hoped to see a reversal of fortune with its web ambitions. Especially seeing as the firm has lost over $5bn in the past four years in its efforts to become Google the internet kingpin.

"Really now, the goal is about share gain. If we grow share, we will grow our way into profitability, and we have confidence we can do that," said Mehdi, who added he was confident Microsoft would start to see some cash rolling in.

"There's no question we intend to make a profit," he said.

According to ComScore stats Microsoft currently holds 10.7 per cent of the US search marketplace, putting it in third place behind Yahoo! with 17.3 per cent and Google's hefty 65.7 per cent share.

Of course once Microsoft has scooped up Yahoo!'s troubled search estate, the company will grab close to 30 per cent of that market.

"At 30 points we are now a credible option, so that number matters," said Mehdi.

"The nice thing is we can say [to advertisers] you can be close to 30 per cent share in one easy buy. That 30 per cent carries a lot of weight in the marketplace."

Hitting that mark is, however, subject to US and European regulators approving Microsoft's bid to buy Yahoo!'s search engine business.

But 65.7 per cent share is whole lot beefier agreed Mehdi.

"Ultimately we want to be a major player at scale, so we're going to have to grow against Google at some point," he said.

But "we're still outmanned and outgunned by Google, they still have way more engineers than we do." ®

Beginner's guide to SSL certificates

More from The Register

next story
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Apple's OS X Yosemite slurps UNSAVED docs into iCloud
Docs, email contacts... shhhlooop, up it goes
Was ist das? Eine neue Suse Linux Enterprise? Ausgezeichnet!
Version 12 first major-number Suse release since 2009
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.