Microsoft wishes it could be a Google number two
Second place wannabe plays $5bn losing game
Microsoft's hopeless pursuit to become the world's biggest search giant took a blow from an unlikely source yesterday.
The company's senior online audience biz veep Yusuf Mehdi confessed that once Microsoft closes its Yahoo! ad deal, the vendor will - by default - become "a credible number two," in that market.
He told Reuters on Tuesday that Microsoft hoped to see a reversal of fortune with its web ambitions. Especially seeing as the firm has lost over $5bn in the past four years in its efforts to become
"Really now, the goal is about share gain. If we grow share, we will grow our way into profitability, and we have confidence we can do that," said Mehdi, who added he was confident Microsoft would start to see some cash rolling in.
"There's no question we intend to make a profit," he said.
According to ComScore stats Microsoft currently holds 10.7 per cent of the US search marketplace, putting it in third place behind Yahoo! with 17.3 per cent and Google's hefty 65.7 per cent share.
Of course once Microsoft has scooped up Yahoo!'s troubled search estate, the company will grab close to 30 per cent of that market.
"At 30 points we are now a credible option, so that number matters," said Mehdi.
"The nice thing is we can say [to advertisers] you can be close to 30 per cent share in one easy buy. That 30 per cent carries a lot of weight in the marketplace."
Hitting that mark is, however, subject to US and European regulators approving Microsoft's bid to buy Yahoo!'s search engine business.
But 65.7 per cent share is whole lot beefier agreed Mehdi.
"Ultimately we want to be a major player at scale, so we're going to have to grow against Google at some point," he said.
But "we're still outmanned and outgunned by Google, they still have way more engineers than we do." ®
number two? probably number two minus
What number two? Do searchers switch between searching on number one to number two ever?
Searching for a specific word on google... it takes 1 second and the link for correct site near the top of the 1st page
Searching for same specific word on Bin(g removed) ... it takes over 3 seconds and the link for correct site appears on 4th page.
It must have been my XPpro that doesn't like to search on Microsoft services or then is "Bin" that is too slow and shows what I'm not interested to see... So a fail to me with no return...
Google rules the search kingdom and M$ has to do better if they really want some credibility to become even number two.
Any user of the advertising tools provided by Microsoft will tell you they are vastly inferior to those provided by Google. Complete muppetry by Microsoft. The tools feel like they have been written by a couple of clueless graduates to me.
One of the reasons Microsoft succeeded in the OS space was because they paid attention to the needs of developers. The search equivalent is advertisers and what was provided was pants in comparison to Google.
I hate the Google search monopoly but Microsoft is not going to succeed like this. Okay, it might have improved in the nine months since I last looked, but the fact that I've spent thousands on search advertising in the meantime says it all.
Oh, I just went for a look, and adCenter (crap name too) won't support my browser of choice. Talk about turning away customers. Brilliant!
load of old wazzock
Seriously, does anyone ever takes these stats, err, well, seriously? My own stats show a completely different story about peoples search habits and which engines they use. Of which 7% come from Yahoo and Bing combined.
You can rest assured that 98% of the web savvy western world use Google, the ROTW i.e the elderly, the under 7's and those that have been forced to use it through other means where Google may not be available, use Yahoo/Bing as it is there to be used. Does marketing to the elderly, below 7's and computer stoopid sound like it will make good use of your marketing budget?
Nope- The figures are meaningless and MS are up sh|t creek and praying to some dead god for a miracle if they think their interpreted 30% might turn them a profit.
Face it MS, you lost the search wars, time to concentrate on your O/S.