Feeds

Virgin hails 'free' landline-to-mobe calls

Keeping it in the family

Choosing a cloud hosting partner with confidence

Virgin Media is to offer customers free calls from their Virgin landlines to their Virgin mobile phones. As always, strings are attached.

Strictly free calls are reserved for the upcoming weekend-only 'Size M' plan. Add weekday evenings into the mix for 'Size L' and you pay £3.45 a month. For the 24/7 'Size XL' tariff you pay £7.95. Line rental for all three tariffs is £11.99 a month.

Not so much free, more certainty of charges - and reasonable charges, at that. This plays well to consumer psychology, accustomed as we all are to the outrageous prices that operators dream up when we call mobile phones from our landlines. UK landline-to-mobile call traffic drums up £1.6bn a year in operator revenues, according to Virgin, which presumably picks up a pleasing chunk of this. So why should it torpedo such a nice not so little earner?

The answer lies in Virgin's ambitions to build a quad play UK telco, straddling TV, cable and ADSL broadband, mobile and fixed telephony. The company may lose a little in individual elements of the bundle but it makes much more money in the long run: people who choose all four services are very profitable and less susceptible, we suspect, to "churning" than single-service rates tarts.

Virgin's recruiting sergeants have some work to do: the company has half a million, quad-play customers, compared with more than four million home phone customers and 10 million customers in total.

Virgin Mobile Press release

Remote control for virtualized desktops

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting against web application threats using SSL
SSL encryption can protect server‐to‐server communications, client devices, cloud resources, and other endpoints in order to help prevent the risk of data loss and losing customer trust.