Feeds

Virgin hails 'free' landline-to-mobe calls

Keeping it in the family

The essential guide to IT transformation

Virgin Media is to offer customers free calls from their Virgin landlines to their Virgin mobile phones. As always, strings are attached.

Strictly free calls are reserved for the upcoming weekend-only 'Size M' plan. Add weekday evenings into the mix for 'Size L' and you pay £3.45 a month. For the 24/7 'Size XL' tariff you pay £7.95. Line rental for all three tariffs is £11.99 a month.

Not so much free, more certainty of charges - and reasonable charges, at that. This plays well to consumer psychology, accustomed as we all are to the outrageous prices that operators dream up when we call mobile phones from our landlines. UK landline-to-mobile call traffic drums up £1.6bn a year in operator revenues, according to Virgin, which presumably picks up a pleasing chunk of this. So why should it torpedo such a nice not so little earner?

The answer lies in Virgin's ambitions to build a quad play UK telco, straddling TV, cable and ADSL broadband, mobile and fixed telephony. The company may lose a little in individual elements of the bundle but it makes much more money in the long run: people who choose all four services are very profitable and less susceptible, we suspect, to "churning" than single-service rates tarts.

Virgin's recruiting sergeants have some work to do: the company has half a million, quad-play customers, compared with more than four million home phone customers and 10 million customers in total.

Virgin Mobile Press release

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
Google has spaffed more cash on lobbying this year than Big Cable
Don't worry, it'll be cheaper when they use drones
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?