Feeds

Sony heralds 'Greenest Company of 2009' award

But do you trust a blog more than Greenpeace?

High performance access to file storage

Sony today claimed its eco credentials have been given a boost after an environmental blog named the electronics giant “the greenest company of 2009”.

Sony has “proven over the last year that being environmentally friendly and profitable can go hand in hand”, said Chris Ingham-Brooke, Editor of website Environmental Graffiti.

The blog applauded Sony’s Forest Guard Program, which sees Sony pair with kids to design “innovative technological solutions” for tracking and preventing wildfires.

Environmental Graffiti - which says its goal is to "search the vast realms of the internet on behalf of all environmentalists... and compile it into a daily blog" - also liked Sony’s decision to host, in partnership with the European Business School, a series of lectures debating the role of technology in helping to solve climate issues.

All good stuff, but is it really a sound basis for praising Sony so highly?

No less an organisation than Greenpeace awarded Sony only a mediocre score in its latest Guide to Greener Electronics – a best-to-worst ranking of leading electronics firms based on the organisation's own energy, e-waste and toxic chemical criteria.

Version 14, compiled in December last year, saw Sony score 5.1 points out of a possible ten.

The company moved from eighth to seventh place, gaining one point for reporting “absolute cuts in greenhouse gases emissions”. However, Greenpeace slammed the company over the efficacy of Sony's voluntary take-back scheme and the relatively small amount of renewable energy the manufacturer uses. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.