Feeds

Who ate all the iPies?

Apple's mid-life crisis in tablet form

The essential guide to IT transformation

Comment So, a portlier iPhone has emerged from Cupertino with typical fanfare and panache, but even the hardcore fans seem disappointed by what is essentially an iPhone with a mid-life crisis.

The waistband has expanded, but in every other respect the iPad remains almost identical to its original form with all the omissions in place - no multitasking, no Flash compatibility, not even widescreen video playback to enjoy on the media device that won't even play FarmVille. Apple's new baby has the look of a middle-aged man searching for meaning as the dreams of his youth are curtailed by life's responsibilities.

Not that the iPhone isn't where it wanted to be at this point - sales are stratospheric, and it's fair to say that Apple has redefined what users expect from a telephone, not to mention shaking up the whole industry and its value chain. But that's in the past, and yesterday fans were expecting something radical - what they got was an ageing guy in a new shirt sporting a different haircut.

Not that it's all Apple's fault - the company has responsibilities too. Responsibilities to developers who don't want to rewrite their applications, responsibilities to shareholders who want to maintain the customer lock-in that iTunes represents (which is why Flash can't be allowed). Apple wanted to reinvent the iPhone, but wasn't prepared to walk away from the responsibilities it had established; it's been obliged to play it safe, be grown-up.

So the iPhone gets a bit fatter and pulls up in a red sports car, but it's still an iPhone and does little an iPhone can't do. Just as when your boss suddenly changes haircut and starts dressing casually, he might look a bit different but inside the same weight of responsibility prevents him making any real changes. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
EE plonks 4G in UK Prime Minister's backyard
OK, his constituency. Brace yourself for EXTRA #selfies
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.