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Sky 3D to launch in April

Secret pubs showing 3D footie this weekend

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Sky has confirmed that its long-awaited 3D TV channel will launch in April. And the broadcaster plans to kick things off this weekend with 3D footie coverage at nine British boozers.

The 3D TV service will work with all existing Sky+ HD boxes and will “initially” be available at no extra cost to customers already signed up to the broadcaster’s top TV package and the Sky HD pack, the company told us today.

You will need a 3D-ready TV, of course. Models from the likes of Sony, Samsung, LG and Panasonic will all be compatible, Sky said.

To stir up interest, Sky will broadcast this Sunday’s football match between Arsenal and Manchester United in 3D, sending the signal into pubs across London, Manchester, Cardiff, Edinburgh and Dublin.

Nine pubs have been selected in all, but Sky won’t tell anyone which ones.

A Sky spokesman told Register Hardware it is keeping mum about pub locations because it is concerned venues could become overrun with gangs of rival footie fans clamouring for pints and 3D specs.

“The 3D event is for pub regulars,” the Sky spokesman said. ®

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