Paddy Power takes bets on iPad shipments
'Over two million sales this year, for sure'
Paddy Power is offering short odds of 11/4 on that Apple's iPad will sell between 2-3 million units in 2010.
The Irish bookie, which knows a publicity bandwagon when its sees one, reckons the smart money is on "over two million sales this year, for sure” .
It is also offering ever-so-slightly better odds of 3/1 that Apple's unreleased tablet will sell more than six million units this year, which is kind of frothy. But unlike PC industry analysts - or journalists,come to that - Paddy Power pays up if it's wrong [and enough punters get their calcs right].
We suspect few takers will jump at this novelty bet. Paddies has already paid the paltry sum of "in excess of €5,000 to shrewd punters" who placed bets at 7/4 on the name of the Apple tablet. The iPad was the second favourite, behind the iSlate at 5/4.
But if you are tempted, Paddy Power is offering the following odds on many iPads Apple will sell in 2010:
8/1 Under 1 Million
7/2 1,000,000 - 2,000,000
11/4 2,000,001 - 3,000,000
5/2 3,000,001 - 4,000,000
5/1 4,000,001 - 5,000,000
8/1 5,000,001 - 6,000,000
3/1 Over 6 Million
global, WW scale, 8 789 123 units in the first twelve months after being available WW.
That's the number.
Oh it will sell alright, don't worry
Even though the units will be played with for 2 weeks an then used as photo frames, they will sell nicely. It is Apple, and it is shiny.
Under 1 million?
I presume it is referring to global sales, and not UK only?
On the basis that it's global, even if it is extremely niche, it's going to sell more than a million.
8/1 under a million, it's a niche market without mass appeal. People who own an iPhone won't need the iPad, people who own netbooks, won't need an iPad. The only people who buy it are people like Stephen Fry who gush about any Apple product no matter how terrible it is.
It doesn't have business Apps like MS office, so no appeal there, it doesn't really have much appeal unless you try to find something specific to use it for, which means it'll end up gathering dust somewhere or another, so my money is on 8/1, under 1m units sold this year.