Apple iPad vs netbooks: fight not over yet
Can't beat 'em, join 'em?
Analysis Apple CEO Steve Jobs was rather dismissive of the netbook at the iPad's launch last night. He needed to be: he was trying to win over journalists and analysts who've spent the last 18 months or so asking when his company will release just such a product - and telling readers why it really should.
Jobs' criticisms were certainly unfounded. He slammed them as "slow" and sporting "low-quality displays". The problem with them, he said, is that " netbooks aren't better than anything".
Wrong on most counts, Steve.
Current-generation netbooks provide a decent all-day battery life - a point he didn't mention - and, with add-ins like Nvidia's Ion, can play HD video without choking. They’re a darn sight more portable that your average laptop. Intel's Atom CPUs aren't as fast as larger laptops, it's true, but neither are they so slow that you can't get work done on them.
We know, we've done so. We've covered major shows using netbooks for writing, photo editing and publishing. Sure they won't play Crysis but neither will the iPad.
The screens, yes, could be better, but the iPad's 1024 x 768 display isn't so very much more spacious that a netbook's 1024 x 600 screen.
But netbooks are clunky: fatter and thicker than the iPad, though there's not much to choose between them when it comes to weight, we note. And punters don't quite know what netbooks are for. Too many folk have bought netbooks thinking they're simply small, cheap laptops rather than something you grab off the shelf when you need to just check a website, your email or post a TwitBook update.
That's why people had such a problem with the early, SSD-equipped Linux-based netbooks: they wouldn't run the apps that their larger, Windows-based notebooks would.
Neither, of course, will the iPad, but that doesn't matter because, for one point, the tablet is clearly not going to be mistaken for a personal computer - as we've understood them thus far to be, at least - and, for a second, because there are no shortage of iPhone apps to run on it.
And if you think that's not a problem for netbooks, ask yourself why Intel is doing so much work to encourage software developers to punt netbook-centric apps through the online store it has set up.
No, the only real difference between netbook and iPad - the price of the two devices being much of a muchness - is the presence of the real keyboard. If you view the netbook as a device for consumer content rather than content creation - which is how the likes of Intel, Microsoft and other interested parties pitch them - you don't really require the kind of keyboard designed for heavy data input.
Conversely, if that's precisely why you want a portable device's keyboard to be able to do, you're using your netbook as a small laptop, which is not a role the iPad is entirely designed to fulfill and so wouldn't tempt you in any case.
We can't see the iPad pulling the rug from under netbook makers' feet, though we think all those Windows 7 MID prototypes Taiwanese vendors have been touting for the last few years may not now make it into full-scale production. If they want to sell me-too tablet products, they'll need something better.
But netbooks' future is limited. They'll get touchscreens, and Windows will get better at working with touch control, and then they'll become Tablet PCs before finally morphing into keyboard-less devices like... the iPad. ®
Just not getting the idea
I couldn't help but notice Jobs missing the point of netbooks big time when he talked about them. Obviously that is his job, but the point about Netbooks is that they are good enough that you can get things done with them and cheap enough that you can take them out with you and not have to panic about breaking them or losing them. Mine has been great for keeping in touch with home when I'm travelling, writing up adventures and editing photos as I go. Given Wine it even plays the old games that i mean't to finish on my PC but never got around to. Basically it can do everything my PC of ten years ago could do ( and that's not so different from what I need to do now ) it just does it on a slightly small screen with a slightly dinky keyboard.
Good enough really is good enough most of the time.
You have to laugh
When you read comments like no sd slot, no replaceable battery, no Ethernet. What has Apple done in the last 5 years that gave you any impression they would give the iPad such things. Also, all te criticisms of the iPad are exactly the same as this that were made about the iPhone and iPod.
The people who comment on these boards have shown time and again that they know very little about what sells and why in the real world
You missed the point
The netbooks are already nearly there.
They will probably be there by the middle of the year by which time the infatuation with the overgrown phone which can run ONLY ONE APPLICATION AT A TIME would have faded.
0. As you correctly noted - first they need a touchscreen. There is already at least one that does so.
1. 360 degree hinges so you can fold it back or full split/undock at hinges. The current tabletPC idea of rotation around a central hinge is an idiocy. It is fragile, big, clumsy, clunky and has Redmond User Experience written all over it.
2. Undock/split the keyboard which remains connected to the main unit via Bluetooth. Yes that pesky Keyboard thing which the God of Apple and his prophet continuously deny to the user. iXXX is the only smartphone group not to support a BT keyboard profile which is hysterical considering that Apple remains as the only true faithful user of Bluetooth for keyboard and mice.
All of that is achievable provided that the iPad (this sounds like a brand of something ladies use...) does generate user interest.
And nobody said it needs to be Windows. I replaced my "BIG Laptop" running my "BIG applications" with a netbook which runs the same apps. However both of them funnily enough never ever ran windows. They ran debian from day one and never caused me any problems with it.
It's the software, stupid.
None of you iPad knockers are taking into account the one thing the iPad has that netbooks never will: the iPhone OS.
People aren't just buying iPhones because of the device and it's capabilities. They're buying it because of the software user experience. Many phones can do what the iPhone does (and some even better) but the reason it's carving out such a huge market share and scaring the bejesus out of RIM, Nokia, Palm etc. is because people get wrapped up in the user experience.
That's what'll happen with the iPad. That's why it'll sell millions and smash up the net book market. It's got heavily patented software that can only be mimicked to a certain degree. Apple crashed the mp3 market and took it over with ease of use software (although it's cool looking players haven't hurt), it did the same with the iPhone and there's no reason why it can't with the iPad.
And didn't I hear that the net book market was in decline even before the debut of the Jesus pad?
They failed because they didn't work
PC Tablets failed because they just didn't work the way you wanted them to.
And I know as I had a Toshiba tablet for several years. Loved it dearly, despite its ability to eat a hard drive each Christmas, but I rarely used its tablet function.
The problem is that a tablet PC just doesn't work. You come up with all these ideas on how you can use it, and it doesn't happen. The Windows interface just doesn't lend itself easily (and there is much difference in functionality between XP and W7 - you still click in bottom left hand screen, lists come up, move across, select the app, and the app behaves the same way whether its XP or W7). I doubt the OSX interface lends itself to purely touchscreen either.
But the iPhone interface is an excellent user experience.
And there is the key words, I said them "user experience". And that is why this device will sell truck loads. We're going to buy one, and if it works, a second one. They'll make sofa surfers and traveling machines.