Feeds

Orange serves up Monkey's brains to advertisers

Painting Orange customers Blyk

The Power of One Infographic

Updated Orange has launched a new advertising platform, aimed at advertisers wanting to exploit customers on its Monkey tariff, using technology inherited from Blyk.

"Orange Shots" is based on the platform developed by Blyk for the latter's advertising-supported free-calls service, the UK part of which was hosted by Orange until it went titsup in July. Orange has developed the concept from one entirely supported by pushing out SMS and MMS adverts to customers, to one which does that in addition to charging customers in the usual way.

Initially the service will only hit the 100,000 Orange customers on its pre-paid "Monkey" tariff, and promises conversion rates (that is - responses from those receiving the ads) of up to 39 per cent. Orange promises to expand the service to the rest of its customer base as quickly as it can.

Orange customers will, no-doubt, be delighted to hear that advertisers will be getting "an opportunity to build an engaging and enduring relationship with customers as they get to know more about their profiles and interests", not to mention that "customers [will be] happy to hear from them". If you're not going to be happy to hear from them then you could probably opt out: we asked Orange how one would go about opting out but they've not got back to us yet.

The platform launches in February, so if you're a Monkey and want access to "exclusive, interactive content and offers" then you're in luck. If you'd prefer advertisers stuck to billboards and posters then you'll need to let Orange know. ®

Update: Orange tell us that the service will, initially, be offered to new Monkeys only, who will be able to opt out at any time by contacting customer services or sending a "STOP" message - though they'll lose access to the "exclusive content and offers" obviously.

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.