Feeds

Orange serves up Monkey's brains to advertisers

Painting Orange customers Blyk

Combat fraud and increase customer satisfaction

Updated Orange has launched a new advertising platform, aimed at advertisers wanting to exploit customers on its Monkey tariff, using technology inherited from Blyk.

"Orange Shots" is based on the platform developed by Blyk for the latter's advertising-supported free-calls service, the UK part of which was hosted by Orange until it went titsup in July. Orange has developed the concept from one entirely supported by pushing out SMS and MMS adverts to customers, to one which does that in addition to charging customers in the usual way.

Initially the service will only hit the 100,000 Orange customers on its pre-paid "Monkey" tariff, and promises conversion rates (that is - responses from those receiving the ads) of up to 39 per cent. Orange promises to expand the service to the rest of its customer base as quickly as it can.

Orange customers will, no-doubt, be delighted to hear that advertisers will be getting "an opportunity to build an engaging and enduring relationship with customers as they get to know more about their profiles and interests", not to mention that "customers [will be] happy to hear from them". If you're not going to be happy to hear from them then you could probably opt out: we asked Orange how one would go about opting out but they've not got back to us yet.

The platform launches in February, so if you're a Monkey and want access to "exclusive, interactive content and offers" then you're in luck. If you'd prefer advertisers stuck to billboards and posters then you'll need to let Orange know. ®

Update: Orange tell us that the service will, initially, be offered to new Monkeys only, who will be able to opt out at any time by contacting customer services or sending a "STOP" message - though they'll lose access to the "exclusive content and offers" obviously.

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.