Feeds

Chinese Avatards scale Hallelujah Mountain

Tourist chiefs rebrand peak in honour of sci-fi epic

Seven Steps to Software Security

Chinese tourist bosses in Hunan Province have jumped energetically onto the Avatar bandwagon by renaming a peak in honour of the paradigm-busting sci-fi epic.

Earlier this week, the South Pillar of Heaven (南天一柱, in case you're wondering), located in the Zhangjiajie "Scenic Spot", officially became "Hallelujah Mountain" - a nod to the movie's floating rock masses which were in part inspired by the World Natural Heritage site.

Chinese TV screen grab of Hallelujah Mountain in Avatar and in real life

The Zhangjiajie Scenic Spot Administration's director, Song Zhiguang, is evidently aware of the suicidal despair provoked in some cinemagoers by the realisation that they'll never be able to visit Pandora, since he told Xinhua news agency: "Pandora is a long way but Zhangjiajie is close. Tourists are welcome to the 'Miracle tour of Avatar's floating mountains.'"

Song insisted: "We are simply trying to be accommodating to people's wishes. Zhangjiajie is the world's natural heritage. Its gorgeous beauty doesn't belong only to the Chinese people, it also belongs to the whole world. By changing the name from South Pillar of the Heaven to Hallelujah Mountain, we are sending a message: Zhangjiejie doesn't only belong to the world, it embraces the world!"

Whether the powers that be embrace the rebranding with as much enthusiasm remains to be seen. The Chinese authorities recently "banned" Avatar amid concerns it might provoke civil unrest, after local audiences drew a parallel between the plight of the Na'vi and their own rough treatment at the hand of property developers.

Accordingly, censors ordered the film be shown only in 3D, effectively restricting its distribution to the limited number of facilities equipped to project in this format. ®

Seven Steps to Software Security

More from The Register

next story
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.