Feeds

Dell bulks up on EMC products

Spread a little OEM

Boost IT visibility and business value

Dell will supply additional EMC products this year, confounding speculation that ties between the two were weakening.

It's been noted by analysts such as Stifel Niklaus' Aaron Rakers that Dell could be selling relatively fewer EMC CLARiiON drive arrays as its EqualLogic iSCSI SAN business booms.

This has prompted thoughts that perhaps the ties that bind EMC and Dell are weakening - not so, according to Praveen Asthana, Dell's recently promoted VP for storage, networking and enterprise strategy. He says that this widening of his responsibilities is because servers - virtualised servers, networking and storage are converging into a more integrated whole and can't be dealt with as separate silos.

EqualLogic is doing very well indeed, surpassing people's expectations. The iSCSI market is growing strongly, with year-on-year revenue growth of 88 per cent, which contrasts with an IDC forecast of around 40 per cent, "probably the first time an analyst has under-forecasted", reckons Asthana.

But this does not mean Dell is moving away from EMC. "There are a lot of customers out there who don't buy either EMC or Dell and those are the customers we want to get."

What about buying Exanet to get more filer product capabilities? "I can't comment on buying stuff. There's nothing I can say about Exanet... My goal is to ensure that the Dell product line satisfies the broadest range of customers. You'll see additional EMC product ranges OEM'd by Dell."

Asthana declined to comment on whether these new OEM arrangements, to be announced this year, would include both hardware and software.

Dell currently OEMs EMC's CLARiiON SAN storage and its Celerra file storage. The obvious possibilities, and Asthana did say "ranges", are Centera content-addressed storage for online unstructured archival data, Atmos for cloud storage, and Data Domain deduplication systems.

There's always Symmetrix of course, if Dell wanted to sell the largest enterprise storage arrays. Then there are software products; Ionix comes to mind as it relates to the converged server, networking and storage stuff that Asthana looks after.

It looks like 2010 is going to be another busy storage year, with EMC + Dell shaping up to be even stronger competition to HP. ®

The essential guide to IT transformation

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Oracle reveals 32-core, 10 BEEELLION-transistor SPARC M7
New chip scales to 1024 cores, 8192 threads 64 TB RAM, at speeds over 3.6GHz
Docker kicks KVM's butt in IBM tests
Big Blue finds containers are speedy, but may not have much room to improve
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
Gartner's Special Report: Should you believe the hype?
Enough hot air to carry a balloon to the Moon
Flash could be CHEAPER than SAS DISK? Come off it, NetApp
Stats analysis reckons we'll hit that point in just three years
Dell The Man shrieks: 'We've got a Bitcoin order, we've got a Bitcoin order'
$50k of PowerEdge servers? That'll be 85 coins in digi-dosh
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.