Feeds

Microsoft re-org hints at Windows and Mobile merge

Time to join the grown-up OS

The essential guide to IT transformation

Windows Mobile could be destined for life inside Microsoft's main Windows operation following a re-organization of the division it currently calls home.

The Microsoft Entertainment and Devices division responsible for Windows Mobile and the Xbox will see work on its Zune software and services, Mediaroom IPTV, and Media Center merged with the E&D unit responsible specifically for the Xbox - Interactive Entertainment Business (IEB).

Corporate vice president Enrique Rodriguez, who'd overseen these three music and media activities has "moved on" from Microsoft, while Microsoft IEB is now be headed by senior vice president Don Mattrick.

Left hanging in all this, though, is arguably the biggest and currently highest-profile product effort currently inside Microsoft, and certainly inside E&D: Windows Mobile.

A commenter on Microsoft-watching blog Mini-Microsoft said Windows Mobile is destined to become part of the company's Windows business - Windows and Windows Live, under group president Steven Sinofsky.

The commenter said Sinofsky had pointed to E&D president Robbie Bach's "continued failure in the mobile space" during Microsoft's annual December strategy review.

A move to Sinofsky could happen.

Windows Mobile lost market-share to the Apple and Blackberry during the last year. Bach painted the subject as a problem of branding rather than business model or technology, but there are real questions over Windows Mobile's roadmap and its direction.

Sinofsky, meanwhile, is a strong performer and rising star inside Microsoft. His reward for successfully delivering Windows 7 in 2009 was the position of president of the Windows and Windows Live division offered by chief executive Steve Ballmer. Before Windows, Sinofsky ensured he consistent and reliable delivery of new versions of Office.

Mini-Microsoft has been a reliable source of information. Two years back, it reported signs of the company's first ever layoffs before they happened. The commenter made their remarks on Windows Mobile as "E&D is going through the biggest re-org the division has ever had."

Microsoft refused to comment on whether Windows Mobile is leaving E&D and is headed to Sinofsky's division. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE accused of silencing customer gripes on social media pages
Hello. HELLO. Can EVERYTHING EVERYWHERE HEAR ME?!
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.