Feeds

Nokia switches direction and gives away maps

Anything Google can do...

3 Big data security analytics techniques

Nokia has started giving away Ovi Maps including turn-by-turn directions, removing one more source of income in the ongoing battle to out-freebie Google.

Ovi Maps runs on Nokia's Symbian-based handsets, and synchronises with the online version for when you want to use a bigger screen. Until this morning, lost punters could have expected to pay for the software and regional maps, but now it's being given away. It includes maps for 180 countries and spoken turn-by-turn directions for 74 of them - in 46 different languages.

"Why have multiple devices that work in only one country or region? Put it all together, make it free, make it global and you almost double the potential size of the mobile navigation market", says the canned quote from Nokia's Executive Vice President. The more cynical might point out that there's little point in doubling one's market if one reduces the revenue generated by that market to zero, but that's nit picking.

If Google reckons it can hand out free directional mapping, making money from contextual advertising, then Nokia reckons it can too, and Nokia is prepared to put its product on the line to prove it.

Regardless of whether Nokia manages to turn a profit, the real losers will be Tom Tom and its ilk, who are going to find it increasingly hard to differentiate their offerings and get customers to pay for them.

Those of us who don't want to pay for directions will appreciate having more options, as each one further reduces the chances of having to interact with local people. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.