Feeds

ARM wrestling: Apple iPad chip to overpower rivals?

In-house chippery to make or break tablet, say analysts

3 Big data security analytics techniques

The big question is perhaps not whether Apple will announce the eagerly anticipated iPad next week, but what chip will power the media tablet.

Since the device is expected to run a version of the iPhone operating system, and given that battery life is likely to be a key factor in the iPad's success, it's hard to imagine Apple using anything other than an ARM-based processor in there.

It's tempting, after the claims made by Nvidia when it launched its newest Tegra ARM-based system-on-a-chip at the Consumer Electronics Show earlier this month - dual-core processor, full HD graphics, 15-hour movie-playback battery life - that Apple might have selected this part for the iPad.

But a number of analysts this week said they believe the iPad may well be based on chippery designed by the Mac maker itself. Some of these claims may be circular - they're derived from what other analysts are saying - and we wouldn't want to categorically rule out an Nvidia involvement, but the alleged use of an in-house chip design is appealing.

PA Semi

Speaking to CNet this week, technology consultant Richard Doherty of Envisioneering talked up Apple's efforts: "Before the year is out, Apple will have the most powerful, lowest-cost SoC in the industry. There's nothing that I can see from ARM licensees or Intel that could challenge the power-per-Watt, the power-per-buck, the power-per-cubic-millimeter of size. Apple is going to have quite a performance, battery efficiency and cost advantage over the competition."

How might Apple achieve this? Back in 2008, Apple acquired chip designer PA Semi, and that CEO Steve Jobs subsequently said that Apple's new semiconductor engineers would be working on SoCs for the iPhone and iPod - tacit confirmation that the team would be working with ARM cores.

Later that year, Apple bought a small $4.8m, 3.6 per cent stake in Imagination Technologies, a UK-based developer of graphics cores for ARM chips of the kind it is said to be working on. If you're serious about putting good graphics into an ARM-based SoC, Imagination is one of the first companies you call for a chat - if, indeed, it's not at the top of your list.

SANS - Survey on application security programs

Next page: Hiring Chip Chiefs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.