Feeds

Mobile apps to generate untold riches for developers

Even when they're free, says analyst

High performance access to file storage

Smartphone owners will together spend a staggering $6.2bn on applications this year, market watcher Gartner has forecast.

The company calculates that, in 2009, we spent $4.24bn, and with analysts unanimously anticipating yet more iPhones, BlackBerries, Palms and Android handsets to be purchased in 2010, Gartners' predicted revenue jump of almost 60 per cent doesn't sound unreasonable.

More amazing, perhaps, is the fact that all that cash will come from just 18 per cent of the applications we download. The remaining 82 per cent of apps are freeware. Now, Gartner said some 4.5bn apps will be downloaded in 2010, so that means just under 810m of them will require paying for.

That's an average price of $7.65 per app.

Most mobile apps cost rather less than that, which just goes to show why the likes of TomTom, CoPilot developer ALK and everyone else making iPhone satnav applications - which typically cost rather more than $7.65 - were all running around Las Vegas earlier this month hosting gigs in exclusive nightclubs and generally spending money like it's going out of fashion.

They are, in short, rolling in the stuff, and it's all thanks to their new mobile apps.

Kerching.

And the Croesus-style excess will continue. In 2013, Gartner reckons, global app store revenues will total $29.48bn.

Even the free apps will be pumping money into their developers' bank accounts, thanks to the advertising they will inevitably present to the users. In 2010, this kind of advertising will generate $600m - almost nine per cent of the total - rising to $7.38bn - 25 per cent of total app revenue - in 2013.

It's not all good news for developers, mind. Gartner warns that, as smartphones go mainstream, they'll be bought and used by less tech-savvy punters, folk less likely to spend willy-nilly on new apps.

Maybe, but we reckon they won't be able to resist the free stuff, and so the balance of revenue will shift from application purchases to in-app advertising. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.