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Initially, we felt the Freeview picture looked a little grainy, but turning down the sharpness control improved matters tremendously. There’s a good range of adjustments available, including preset modes, and plenty of opportunity to tweak, as well. The remote gives easy access to some of the most common settings, with a dedicated button for aspect ratio too, and a press of the Home button will take you to a main screen where you can access settings, home media, USB keys, and so on.

Philips 40PFL9704 LCD TV

Easy access to most common functions, but others require some digging

Initially, we were annoyed that it didn’t seem possible to stop the set from expanding 4:3 content to fill the screen; you can’t do that from the button on the remote, but burrowing through the menus and selecting the counter-intuitively labelled Auto Zoom did the job.

Freeview, as mentioned, provided a decent SD picture, as did a connection using the component input, once the sharpness and noise reduction settings had been tweaked. However, we didn’t much care for the EPG view, which has channels down the left and just two columns on the right – effectively an extended now/next view rather than a full programme grid.

The Ambilight is a feature you will probably either like or hate. It’s certainly responsive with lighting around three sides of the set, capable of displaying a range of hues from each panel. Obviously, it works best against a white wall and there’s a dedicated button on the remote to turn it off. Most people buying a set like this will, of course, be using it for HD sources and it certainly accommodates with its five HDMI inputs. The combination of full HD resolution, with 200Hz motion interpolation and that Pro LED backlighting, makes for stunning viewing.

Watching The Dark Knight, we saw the blackest blacks so far for an LCD panel; the area above and below the picture really is black, rather than the very dark grey of a traditional backlight. Motion looks smooth, the contrast is excellent and – once you’ve tweaked it to your preferences – the picture quality is excellent, as you’d expect for this money.

Philips 40PFL9704 LCD TV

Ambilight: the je ne sais quoi viewing experience

There aren’t any surround modes on the set – and in our experience they seldom do much anyway – but the built in speakers do provide a richer and more natural sound than thinner sets can offer. It’s a pity there’s no optical digital out, but with no HD tuners, that’s perhaps not too important to most users.

Why?

For starters, it is one less part where the costs of some patent-trolls makey-uppy property "rights" are factored in to the product?

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TV's OS is Linux too

TV's OS is Linux, and Philips provide details of all the open source libs used on a separate leaflet in the box.

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Well overpriced

Why not buy a much cheaper LED backlit TV and also a £150 Acer Reevo computer that's so small it will attach to the back of the TV. Then you can run the web browser of your choice on Linux or Windows, plus email, etc.

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You just completely made that up...

You'll be telling everyone you need to re-gas it every three years next...

Panasonic TX-P42S10 average power consumption is 175W

Philips 40PFL9704 typical power consumption 104W

So... 71W difference in power consumption, £900 price difference.

That £900 will get you 7825 kWh of electricity where I live... which is over 110,000 hours or 12 years.

So yes, if you keep it for 12 years, you will see the benefit of the energy savings.

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Re: Why?

"But it does come with a hefty price tag."

So, any better reasons? You know, like one that at least has an apparent positive effect on the product delivered?

If there are indeed lowered costs in here as a result of the use of open source, all that's done is fatten Philips' profit margins and pardon me for not giving a rat's arse about their shareholder value.

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