Feeds

Peppa Pig told to belt up

Kids' TV porker in 'seatbelt safety row'

Security for virtualized datacentres

Parents whose kids have ever refused to belt up will be relieved to learn that kids TV character Peppa Pig will not in future been seen without a seatbelt, thereby ensuring that pre-school nippers are educated early in the need to travel in safety.

Peppa Pig: Pic: Astley Baker DaviesAstley Baker Davies, the company behind the Five and Nick Jr show, decided Peppa would have to strap in after "parents raised concerns over children following her example," as the BBC puts it.

The animators had "initially considered including seatbelts and child seats in the show but felt it might limit the characters' range of expressions". However, it was forced into a U-turn after one parent "complained that her daughter had refused to wear a seatbelt because Peppa did not."

Astley Baker Davies co-founder Mark Baker admitted to Broadcast magazine: "We were very naive when we started making Peppa. If we could turn the clock back, we would."

In fact, Astley Baker Davies can turn the clock back, because not only will future episodes feature the proper kit, but the company will "re-animate scenes from the first and second series to reflect the change".

Peppa Pig secured a children's Bafta in 2005 for best pre-school animation, the Beeb notes. Doubtless had the academy realised the full chilling truth that a humble animated porker was endangering the lives of millions of innocent kiddies, it would have reconsidered its decision. ®

Internet Security Threat Report 2014

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.