Feeds

Survey outs Britain as nation of tech twits

Steve Jobs? Y'mean the footballer?

Beginner's guide to SSL certificates

One in 20 Britons think Steve Jobs is a Division II footballer, six per cent think a virtual hard disk (VHD) is a sexually transmitted disease, and 10 per cent believe a wireless dongle to be a sex toy.

Perhaps that last bit is true in a pinch, but it's hard to fathom how Apple's CEO could be mistaken for the redoubtable Steve Death, the late Reading keeper.

These surprising insights into the scope of British tech smarts come from a survey recently conducted by Lewis PR of 1,000 Britons that was intended, as the company put it, "to gauge the nation's level of technology knowledge."

If their goal was to prove that companies need their public-relations expertise to upgrade the tech knowledge of the hoi polloi, Lewis PR has succeeded.

Among the other findings in the survey:

  • Nine per cent of respondents believe Sir Tim Berners-Lee is the head of MI5.
  • Another five per cent identified Sir Tim as the first British astronaut in space.
  • Six per cent think phishing is "an angling method used by Eskimos."
  • Six per cent believe SaaS (software as a service) was an '80s pop band.
  • Eleven per cent couldn't name a single social-networking website.
  • Three per cent identified Bill Gates as an American comedian.

Lewis PR's digital PR director Eb Adeyeri attempted to put a serious face on these risible results: "Technology and the Internet is playing an increasingly dominant role in our lives but it is still striking how little is known about some of its key figures, gadgets and aspects."

On second thought, however, an argument could be made that those last three per cent were onto something. ®

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.