Feeds

Microsoft sees its chance in Googlephone

When partners defect, we'll pounce

Intelligent flash storage arrays

Microsoft has once again questioned Google's mobile strategy, insisting that Mountain View will have trouble attracting - and keeping - OS partners now that the company is selling its very own Googlephone.

Speaking with Bloomberg this past week, Redmond mobile boss Robbie Bach predicted that Google's decision to serve as both OS provider and handset seller will end up providing an opening for Microsoft.

"Doing both in the way they are trying to do both is actually very, very difficult,” Bach said. “Google’s announcement sends a signal where they’re going to place their commitment. That will create some opportunities for us and we’ll pursue them."

On Tuesday, Google began selling the long-rumored Nexus One from its own web storefront under its own brand name. Clearly, two Google partners believe wholeheartedly in the undertaking: HTC and T-Mobile, who have partnered with the web giant since the earliest days its Android operating system. HTC manufactured the device, and though the GSM phone can be purchased unlocked, Google also gives you the option of purchasing in tandem with T-Mobile wireless service.

But Google's other partnerships are a bit more complicated.

According to report from GigaOm, Verizon and Motorola are "particularly miffed" at the arrival of the Googlephone, after spending $100m to promote their Android-based Droid handset. But both - along with Vodafone - have agreed to join Google's online store in the near future.

Nonetheless, Bach says that some partners could decide to leave Android in the wake of Google's move, fearing that the company will give priority to its own product. And that's where Microsoft intends to leap in. Though there have long been rumors of a Microsoftphone, Redmond says it has no intention of offering one, insisting it will focus on supporting other phone makers and carriers with its Windows Mobile OS.

"Over time you have to decide whether your approach is with the partners or more like an Apple approach that is more about Apple," he said. "Google’s is an interesting step. We’ll see how people react."

He has a point - though we question whether Microsoft has what it takes to nab Google's leftovers. Unlike Android, Windows Mobile costs money. And it's rubbish. ®

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.