Feeds

Palm Prē lands in France

'Not only typical French arrogance'

Reducing security risks from open source software

CES 2010 Palm is extending the market range of its smartphones to France through a partnership with mobile service provider SFR, which will begin offering the Palm Prē and Pixi to its existing 20 million mobile customers - and, hopefully, more - in the second quarter of this year.

France will become Palm's fifth European market, joining Germany, Ireland, Spain, and the UK. At a press event on Thursday at the Consumer Electronics Show, Palm's Chairman and CEO Jon Rubenstein said that France was an obvious move for Palm "because of the size and sophistication of the market," and that SFR was a natural partner because the company had "been investing heavily in the latest 3G technology."

Jean-Marc Tasetto, SFR's SVP of consumer brand and marketing, expanded on that statement, telling the assembled press that his company - owned by Vivendi and Vodafone - was the first to introduce 3G technology in the French market, back in November 2004.

Tasetto said that SFR's objective is to have half of its current mobile customers equipped with smartphones. That's where Palm comes in. "Our mission," he said, "is to provide those customers - our customers - with the best smartphones in the world."

But Palm wasn't the first smartphone company with which SFR negotiated. As Tasetto said, "We started in the year 2009 negotiating some smartphones in Cupertino. We ended in Sunnyvale," Palm's hometown.

In addition to his praise for Palm's smartphones, Tasetto noted Palm's legacy. "We know that the Palm brand awareness is still very high in France," he said, claiming that over 70 per cent of SFR's customers recognize the Palm brand.

He expressed confidence that Palm's phones would find a market among "young experts, professionals, or big corporations," especially after the upcoming webOS 1.4 upgrades such as video capture and editing, 3D game capabilities, and the addition of a Flash 10–enablled browser.

Talking about why Palm decided to partner with SFR, Tasetto said it was not only because his company has over 800 storefronts and an an active customer-relationship effort, but also because "We are quite good as far as go-to-market operations are concerned - and this is not only typical French arrogance." ®

Bootnote

After a presentation that contained a number of veiled and not-so-veiled jabs at Apple, Jon Rubenstein couldn't resist poking one at a different target. After discussing some of the new games available for his phones, he said, "Maybe we can play a little Monopoly during that up-and-coming Intel keynote." [Insert rimshot here.]

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.