Feeds

Palm Prē lands in France

'Not only typical French arrogance'

3 Big data security analytics techniques

CES 2010 Palm is extending the market range of its smartphones to France through a partnership with mobile service provider SFR, which will begin offering the Palm Prē and Pixi to its existing 20 million mobile customers - and, hopefully, more - in the second quarter of this year.

France will become Palm's fifth European market, joining Germany, Ireland, Spain, and the UK. At a press event on Thursday at the Consumer Electronics Show, Palm's Chairman and CEO Jon Rubenstein said that France was an obvious move for Palm "because of the size and sophistication of the market," and that SFR was a natural partner because the company had "been investing heavily in the latest 3G technology."

Jean-Marc Tasetto, SFR's SVP of consumer brand and marketing, expanded on that statement, telling the assembled press that his company - owned by Vivendi and Vodafone - was the first to introduce 3G technology in the French market, back in November 2004.

Tasetto said that SFR's objective is to have half of its current mobile customers equipped with smartphones. That's where Palm comes in. "Our mission," he said, "is to provide those customers - our customers - with the best smartphones in the world."

But Palm wasn't the first smartphone company with which SFR negotiated. As Tasetto said, "We started in the year 2009 negotiating some smartphones in Cupertino. We ended in Sunnyvale," Palm's hometown.

In addition to his praise for Palm's smartphones, Tasetto noted Palm's legacy. "We know that the Palm brand awareness is still very high in France," he said, claiming that over 70 per cent of SFR's customers recognize the Palm brand.

He expressed confidence that Palm's phones would find a market among "young experts, professionals, or big corporations," especially after the upcoming webOS 1.4 upgrades such as video capture and editing, 3D game capabilities, and the addition of a Flash 10–enablled browser.

Talking about why Palm decided to partner with SFR, Tasetto said it was not only because his company has over 800 storefronts and an an active customer-relationship effort, but also because "We are quite good as far as go-to-market operations are concerned - and this is not only typical French arrogance." ®

Bootnote

After a presentation that contained a number of veiled and not-so-veiled jabs at Apple, Jon Rubenstein couldn't resist poking one at a different target. After discussing some of the new games available for his phones, he said, "Maybe we can play a little Monopoly during that up-and-coming Intel keynote." [Insert rimshot here.]

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.