Feeds

Palm Prē lands in France

'Not only typical French arrogance'

Intelligent flash storage arrays

CES 2010 Palm is extending the market range of its smartphones to France through a partnership with mobile service provider SFR, which will begin offering the Palm Prē and Pixi to its existing 20 million mobile customers - and, hopefully, more - in the second quarter of this year.

France will become Palm's fifth European market, joining Germany, Ireland, Spain, and the UK. At a press event on Thursday at the Consumer Electronics Show, Palm's Chairman and CEO Jon Rubenstein said that France was an obvious move for Palm "because of the size and sophistication of the market," and that SFR was a natural partner because the company had "been investing heavily in the latest 3G technology."

Jean-Marc Tasetto, SFR's SVP of consumer brand and marketing, expanded on that statement, telling the assembled press that his company - owned by Vivendi and Vodafone - was the first to introduce 3G technology in the French market, back in November 2004.

Tasetto said that SFR's objective is to have half of its current mobile customers equipped with smartphones. That's where Palm comes in. "Our mission," he said, "is to provide those customers - our customers - with the best smartphones in the world."

But Palm wasn't the first smartphone company with which SFR negotiated. As Tasetto said, "We started in the year 2009 negotiating some smartphones in Cupertino. We ended in Sunnyvale," Palm's hometown.

In addition to his praise for Palm's smartphones, Tasetto noted Palm's legacy. "We know that the Palm brand awareness is still very high in France," he said, claiming that over 70 per cent of SFR's customers recognize the Palm brand.

He expressed confidence that Palm's phones would find a market among "young experts, professionals, or big corporations," especially after the upcoming webOS 1.4 upgrades such as video capture and editing, 3D game capabilities, and the addition of a Flash 10–enablled browser.

Talking about why Palm decided to partner with SFR, Tasetto said it was not only because his company has over 800 storefronts and an an active customer-relationship effort, but also because "We are quite good as far as go-to-market operations are concerned - and this is not only typical French arrogance." ®

Bootnote

After a presentation that contained a number of veiled and not-so-veiled jabs at Apple, Jon Rubenstein couldn't resist poking one at a different target. After discussing some of the new games available for his phones, he said, "Maybe we can play a little Monopoly during that up-and-coming Intel keynote." [Insert rimshot here.]

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.